Demi Moore has chopped it off. Her new jaw-grazing, wet-look bob is the boldest celebrity hair switch of 2026. Here is what to ask for at the salon and how to wear the wet finish.
Sarah Pidgeon and Taylor Swift have driven a swing from platinum to lived-in, low-maintenance blonde. Here is how Gusto Hair builds a rooted Grown-Up Blonde that suits your roots, your calendar and your hair health.
Marie Claire and Who What Wear are calling mermaid waves the lazy-luxury hair of summer 2026. Here is how to get them without a curling iron, and why London is hooked.
Bond treatments are everywhere, but they're sold to people who don't need them as often as they're sold to people who do. Here's how to tell which group you're in.
London humidity makes hair frizz, fluff and fall flat by lunchtime. Three Gusto stylists share their actual frizz-survival tactics — plus the keratin treatment that skips the battle entirely.
Berry-toned beauty has gone from London-girl lip gloss to full-on hair colour. Here's how chocolate cherry, blueberry red and mulled wine are landing in our chairs this summer — and how to pull them off.
Royal Ascot starts 16 June, Wimbledon follows 29 June. London's social season is here. Three event-ready looks our stylists are booking solid for — and how to brief us when you arrive.
Cold, ashy blondes are over. Summer 2026 belongs to buttercream — soft, warm, dimensional blonde that grows out beautifully and stretches your salon visits to twelve weeks or more.
Most salons treat curly hair like an afterthought. Gusto doesn’t. Meet Serena — five years inside the Curly’s Way ecosystem, and the curl authority your hair has been waiting for.
Beach waves had a great run. The texture every hair editor is calling for this summer is bigger, glossier and more sculpted — meet canyon waves, the supermodel wave of 2026.
Glass hair is the headline texture trend of 2026 — pin-straight, mirror-shiny, lit-from-within. Here's why your blow-dry isn't enough, and how we're doing it at Gusto.
