Perming services in London Ladies & Gents
At Gusto Hair Salons, we are proud to offer perming services at our vibrant salons in Oxford Street and Covent Garden.
Or call Oxford Street 0207 486 5044 / Covent Garden 0207 836 9163
- 2 to 3 hoursAverage perm appointment
- 3 to 6 monthsHow long a perm typically lasts
- ConsultationBefore every perm
Perms are proof that life is better with a little volume and a lot of confidence
Ladies & Gents Perming Services at Gusto Hair Salons in Oxford Street & Covent Garden
Perms are back, and they’re more versatile than ever! We offer the latest techniques in perming to suit a variety of styles for everyone. Whether you are looking to add volume, texture, or a new vibe to your style, our team will ensure you leave with a look you love.
We use only quality perming products to ensure your perm lasts longer and keeps your hair looking healthy. Plus, with our new client offer, you can enjoy 50% off your first colour service.
Ladies perms
Ladies, if you’re dreaming of effortless beach waves, a curly perm is the perfect solution. Our stylists will create everything from glamorous Hollywood waves to subtle, natural curls. Perms aren’t just for long hair either: short and medium lengths can also benefit from added texture and movement.
Looking for a low maintenance style? A perm can add lasting volume and shape to your hair, so you can wake up every morning ready to go!
Beach waves / Hollywood waves / Natural curls / Short to long hair
Gents perms
Perms have taken the style world by storm, offering endless possibilities for those wanting to embrace curls. At Gusto, we offer all perm trends from body wave to a tight wave perm that adds texture, style and volume. Perming for gents is not only stylish but also an easy way to achieve a dramatic or a relaxed look that’s effortless to maintain.
Whatever look you want to achieve, our stylists will create a perm that complements your personality and lifestyle.
Body wave / Tight wave / Light texture / Defined curls
Read more: the light perm for men / Korean perm for men
Before
AfterPerms at a glance
The time it takes to perm hair can vary depending on the hair type, length, and desired style. On average, the perming process takes 2 to 3 hours. Here’s a breakdown of what influences the duration:
Hair length and thickness
Shorter hair or thinner textures may take closer to 2 hours. Longer or thicker hair can take up to 3 hours or more.
Type of perm
A standard perm for loose curls may be quicker than intricate styles like a spiral perm or digital perm, which can add extra time.
Preparation time
Before applying perming solutions, your stylist will wrap the hair in rods, which can take time depending on the complexity of the style.
Processing time
Once the solution is applied, your hair needs time to process, usually about 20-40 minutes.
Styling and aftercare advice
After the perm is complete, your stylist will rinse, neutralise, and style your hair, which adds to the overall duration.
For a tailored estimate, book a consultation or chat with our team at Gusto Hair Salons in Oxford Street or Covent Garden. More in our guide to the perm.
Prep needed
- Consultation firstSchedule a consultation with our stylists at Gusto Hair Salons in Oxford Street or Covent Garden. They’ll assess your hair’s condition and recommend the best type of perm for your style.
- Skip the washAvoid washing hair for 24-48 hours & heat styling for 2-3 days before your appointment.
- Trim if neededSchedule a trim if needed a few days before your perm to get rid of any split ends & keep ends healthy.
Maintenance
- Avoid washing for the first 48 hoursAllow the curls to set by avoiding shampoo or water for at least two days after your appointment.
- Use sulphate-free productsOpt for gentle, sulphate-free shampoos and conditioners to maintain the longevity of your curls.
- Pat hair dryAfter washing, gently pat your hair dry with a soft towel instead of rubbing, which can cause frizz and breakage.
The best perming hairdressers in London
Every perm starts with a consultationOxford Street
110 Wigmore Street, W1U 3RW
- Mon to Fri
- 10am to 8pm
- Saturday
- 10am to 7pm
- Sunday
- 11am to 7pm
- Phone
- 0207 486 5044
Covent Garden
224 Shaftesbury Avenue, WC2H 8EB
- Mon to Fri
- 9am to 9pm
- Saturday
- 9am to 8pm
- Sunday
- Closed
- Phone
- 0207 836 9163
Oxford Street / Covent Garden / Wigmore Street / London West End / Central London
Perm FAQs
Got a question? Check out some of our FAQsCan I perm my coloured hair?
Yes, it’s possible to perm coloured hair, but it requires extra care and expertise. Our stylists at Gusto Salons will assess your hair’s condition during your consultation to ensure it’s suitable for perming.
How long does a perm last?
A professional perm typically lasts between 3 to 6 months, depending on your hair type, length, and care routine. Read more about how long your perm will last.
Can I wash my hair after getting a perm?
It’s best to wait at least 48 hours after your perm before washing your hair to allow the curls to set properly.
How long does a perm appointment take?
A perm appointment typically lasts 2 to 3 hours, depending on your hair type and the style you choose.
What’s the best way to maintain my perm?
Use curl enhancing shampoos, conditioners, and styling products. Avoid over washing and keep your hair hydrated for long-lasting curls.
Are perms suitable for all hair types?
Perms work on most hair types, but our stylists will assess your hair to ensure it’s healthy enough for the treatment.
Book your perm
Book your appointment today. Call Gusto Oxford Street on 0207 486 5044 or Covent Garden on 0207 836 9163. You can also book quickly, easily & securely online.