Gusto Hair has been named Best Blow Dry Bar at the London Hair & Beauty Awards 2026. Here's what goes into an award-winning blow dry — and why ours lasts.
After seasons of icy blonde, brunette is back as something rich and warm. Meet Gourmand Browns: caramel, cinnamon and chocolate, the most flattering hair colour of 2026.
London's hard water leaves minerals on every strand, dulling colour and drying out your hair. Here's how to defend against it at home and in the salon.
The flirty girl lob is the just-above-collarbone cut with cool-girl ease and romantic charm. Here is why it is the bread-and-butter cut of the season.
Forget stiff curls and crispy beach texture. Waterfall waves are the soft, flowing wave that sits between Hollywood glam and undone ease, and they are the styling look of the summer.
The octopus cut is back, and the 2026 version is softer, smarter and far more flattering than the 2023 original. Here is what to ask for and why it might be the answer for flat hair.
The clean-girl claw clip is out. The ballerina bun is the high, sleek, disciplined hair move of 2026. Here is how to build one (and when to let a Gusto stylist do it instead).
Demi Moore has chopped it off. Her new jaw-grazing, wet-look bob is the boldest celebrity hair switch of 2026. Here is what to ask for at the salon and how to wear the wet finish.
Sarah Pidgeon and Taylor Swift have driven a swing from platinum to lived-in, low-maintenance blonde. Here is how Gusto Hair builds a rooted Grown-Up Blonde that suits your roots, your calendar and your hair health.
Marie Claire and Who What Wear are calling mermaid waves the lazy-luxury hair of summer 2026. Here is how to get them without a curling iron, and why London is hooked.
Bond treatments are everywhere, but they're sold to people who don't need them as often as they're sold to people who do. Here's how to tell which group you're in.
London humidity makes hair frizz, fluff and fall flat by lunchtime. Three Gusto stylists share their actual frizz-survival tactics — plus the keratin treatment that skips the battle entirely.
