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Gusto V Magazine Issue 2 Out Now

This issue is about cuts and colour built to last the distance, not just look good on day one.

Gusto Named Best Blow Dry Bar 2026

Gusto Hair has been named Best Blow Dry Bar at the London Hair & Beauty Awards 2026. Here's what goes into an award-winning blow dry — and why ours lasts.

Silk Press

The silk press is 2026's biggest comeback in heat styling: a chemical-free way to wear natural and textured hair sleek and glossy. Here's what it is, how it differs from a relaxer, and how to make it last.

Cloud Bangs

Soft, round and full of volume, Cloud Bangs are the fringe trend replacing sleek, flat styles this season. Here's what they are, who they suit and how to style them.

The Boyfriend Bob

Relaxed, low-maintenance and grown-out on purpose — meet the Boyfriend Bob, the season's chicest bob that looks just as good undone.

The Birkin Fringe: The It-Girl Fringe Everyone’s Booking

It's longer, softer, and a lot more forgiving than a blunt fringe. Here's why the Birkin fringe is 2026's most requested cut, and how to ask for it.

The Warrior Cut

Clippers are taking a back seat to scissors this year. Here's what the warrior cut actually is, who it suits, and why our barbers think it's the one to watch in 2026.

Rosemary Oil for Hair Growth: What Our Stylists Actually Think

Rosemary oil is everywhere on TikTok right now. Our stylists cut through the hype — what it actually does, how to use it without greasy roots, and when it's not enough.

Passive Haircare: Silk Pillowcases & Rice Water Rinses

Silk pillowcases and rice water rinses are two of the simplest "do less, get more" haircare habits going right now. Here's what they actually do, and whether they're worth trying.

What’s On in London Beauty This Autumn

SEPHORiA's first UK edition and Jo Malone landing at Boots: what's actually happening in London beauty this autumn, and why it's a good excuse to book a refresh.

Hair Tinsel Is Back: Your Guide to Party Season Sparkle

Sparkle without the commitment. Here's how hair tinsel works, how long it lasts, and the colour combos to try this Christmas and New Year's Eve.

The Riviera Bob: The Effortless Cut Everyone’s Talking About in 2026

French bob, but relaxed. The Riviera bob is 2026's undone, low-maintenance take on the classic short cut, and it's fast becoming our most requested shape.