Gusto Hair · Blow Dry BarCovent Garden & Oxford Street, London
BEST BLOW DRY BAR · LONDON HAIR & BEAUTY AWARDS ·2026WINNER
Best Blow Dry BarLondon Hair & Beauty Awards 2026

Blow Dries & Blow Outs Near You!

Transform your hair in as little as 30 minutes!!

Or call Covent Garden 020 7836 9163 · Oxford Street 0207 486 5044

Glossy bouncy waves from a blow dry at Gusto Hair, Covent Garden
Covent Garden
Soft voluminous waves after a blow dry at Gusto Hair London
Platinum poker-straight blow dry at Gusto Hair London
Oxford Street
London Hair & Beauty Awards 2026

Officially London’s Best Blow Dry Bar.

Gusto was named Best Blow Dry Bar at the London Hair & Beauty Awards 2026, judged by an independent industry panel. When it comes to a blow dry that actually lasts, there’s now a trophy that says we do it better than anyone in London.

  • 2026Best Blow Dry Bar winner
  • 30 minAround 30 minutes per blow dry
  • 9pmCovent Garden, open late Monday to Friday
  • 7 daysOxford Street, open Sundays 11am to 7pm
The menuPick your finish

Three finishes. Thirty minutes.

The Blow Dry BarCovent Garden & Oxford Street

A professional blow dry that lasts

The Blow Dry Bars at Gusto Hair Salons in Covent Garden and Oxford Street are here for when you want a professional blow dry that lasts. We also offer express blow dries, whether you're after a voluminous blowout, glamorous curly blow, or a poker-straight finish, our expert stylists deliver flawless results. Our team of hairstyling geniuses offer a quick professional blow drying service that will take your hair from drab to fab for those all important meetings, girly lunch dates & generally for all the hard working people who are short on time & always on the go!

All our professional blow drys take around 30 minutes but can vary depending on the length of hair you have and the exact look you are hoping to achieve.

Book your blow dry today. Call our Covent Garden Salon on 020 7836 9163 or our Oxford Street salon on 0207 486 5044.

Take inspiration from the stunning looks above and then sit back, relax and let our experts work their magic…

Key Takeaways

  • A professional blow dry delivers smooth, polished hair that lasts longer than home styling
  • Choose from sleek, voluminous or curly finishes to suit any occasion
  • Every blow dry is tailored to your hair type, length and preferred style
  • Professional styling techniques help improve shine, body and manageability
  • Blow dry appointments are ideal before weddings, parties and business events
  • Premium salon products help protect hair while creating a long-lasting finish
  • Regular professional styling helps maintain healthy-looking, well-groomed hair
AftercareFive habits our stylists swear by

Make it last

  1. 01

    Sleep on silk

    A silk or satin pillowcase cuts friction, so a sleek finish stays sleek and waves keep their shape overnight.

  2. 02

    Pin it up at night

    Twist the lengths loosely on top of your head and secure with a soft scrunchie. Shake out in the morning for the bounce back.

  3. 03

    Dry shampoo early

    Apply at the roots on day two, before you think you need it, then brush through. It absorbs oil before it flattens the root.

  4. 04

    Avoid steam

    Shower cap on, bathroom door open. Humidity is what undoes a blow dry fastest, curls and waves included.

  5. 05

    Hands off

    Every touch moves oil from your fingers into the hair. Leave it alone and it stays fresh for longer.

QuestionsBlow Dry Bar

Blow dry FAQs

Still deciding? Call Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044.

How long does a blow dry take?

All our professional blow dries take around 30 minutes, but can vary depending on the length of hair you have and the exact look you are hoping to achieve.

How much is a blow dry at Gusto?

A wash and blow dry in the Blow Dry Bar starts from £28. See the full price list for cuts, colour and treatments.

Do you blow dry curly hair?

Yes. Glam Curls is built for frizz-free curls that last into the night, and our curl specialists also offer curly cuts.

Can I book a blow dry before a wedding or event?

Yes. Blow dry appointments are ideal before weddings, parties and business events. For the big day itself, see bridal hair.

Is there a blow dry package?

The Eternal Blow Dry gives you twelve blow dries for the price of ten, valid for 12 months. See the details.

When is the Blow Dry Bar open?

Covent Garden: Monday to Friday 9am to 9pm, Saturday 9am to 8pm. Oxford Street: Monday to Friday 10am to 8pm, Saturday 10am to 7pm, Sunday 11am to 7pm.

Two West End salonsCentral London

Wash And Blow Dry Near Me

  • Covent Garden
  • Oxford Street
  • Wigmore Street
  • London West End
  • Central London
Client reviewsGusto Hair London

What clients say

  • No one does it better than these guys, fave salon on Oxford Street.
  • Super duper Gusto always hit the mark!
  • Brilliant salon - always great service and great value too
  • Finally found a lovely hair salon that can handle curly hair. Just finished getting my straighten by a lovely France woman (don’t get her name). She did an amazing job and was just so sweet. Great service and she handled my hair so lovely.
  • Best experience i had . Amazing work by my hairstylist olympia ! She was so patient as i had a lot of work to be done on my hair. I will definitely come again and would recommend this place for sure!
  • I brought my daughters here and had a wonderful experience. Both Ady and Toni were able to transform them into glamorous superstars.
  • Had the most amazing experience with Yiannis! He understood what haircut I wanted and executed it perfectly. Also gave me the most gorgeous blowout I’ve received. All in all, a great experience and I would highly recommend booking with Yiannis

Book London’s award-winning Blow Dry Bar

Don’t just take our word for it: an independent panel named Gusto Best Blow Dry Bar at the London Hair & Beauty Awards 2026. Visit the Blow Dry Bar at Gusto Hair Salons in London Covent Garden by calling 020 7836 9163 or Oxford Street on 0207 486 5044.