Our Promise To You
The Gusto Satisfaction Guarantee
Your satisfaction and hair health are our top priorities. We stand behind every cut, colour, and style with confidence.
Book in for a complimentary hair colour consultation by calling Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044. You can also book quickly, easily & securely online.
Why Clients Trust Gusto
13+ Years
Serving our community with excellence
- Award Winning
Recognised for outstanding service
Tens of Thousands +
Clients trust us with their hair
Certified Experts
Continuous education and training
98% Satisfaction
Client happiness rate
The guarantee
10-Day Adjustment Promise
We promise transparent advice about what’s achievable for your hair. If we can’t deliver your vision safely, we’ll work with you to find beautiful alternatives.
Product Satisfaction
All professional products purchased from us come with a 7-day satisfaction guarantee. If a recommended product doesn’t work for your hair, we’ll exchange it or provide a full refund.
Damage Prevention Priority
Your hair’s health comes first. We’ll never compromise the integrity of your hair for a look.
Clear Pricing Promise
No surprises at checkout. We provide clear quotes during consultation and will always inform you before any additional services that may affect your final price.
The full terms are in our Customer Satisfaction Policy and Returns and Cancellations policy.
Professional Aftercare Protocols
First 24 Hours
- Avoid washing your hair to let the colour and hairstyle settle
- Use a silk or satin pillowcase to reduce friction
- Avoid touching or excessive styling
- Keep hair dry and protected from humidity
After 48 Hours
- First wash with sulphate-free shampoo and cool water
- Apply recommended treatment or mask
- Gently towel dry without rubbing
- Use heat protectant before any styling
First Week
- Establish your new washing routine
- Use colour-protecting products for coloured hair
- Apply weekly deep conditioning treatment
- Minimise heat styling when possible
- Schedule your adjustment appointment if needed
Weeks 2-4
- Continue with recommended product routine
- Use purple shampoo once weekly for blonde/silver tones
- Apply hair oil or serum to ends daily
- Protect hair from sun exposure with UV spray
- Book your next maintenance appointment
Long-term Maintenance
- Regular trims every 6-8 weeks to maintain shape
- Colour refresh appointments as recommended
- Monthly professional treatments for optimal health
- Seasonal consultations to adjust routine
- Annual hair health assessment
In our clients’ words
Read all our reviews“She took extra care to ensure my hair would stay healthy, her consultation was detailed and she was letting me know exactly what she was doing at every step of the way, ensuring I was happy with every detail.”
“She was so lovely and friendly, double-checked all decisions with me to make sure I was happy and confident with the outcome, and gave me the hair I truly wanted.”
“Snezhe transformed my hair into a beautiful blonde/light brown with highlights … without causing any damage, instead, making it feel even healthier now!”
Covent Garden
Open till 9pm, Monday to Friday
224 Shaftesbury Avenue, WC2H 8EB
2 min from Covent Garden tube
Mon to Fri 9am to 9pm, Sat 9am to 8pm, Sun closed
020 7836 9163
Oxford Street
Open Sundays, 11am to 7pm
110 Wigmore Street, W1U 3RW
Behind Selfridges, 2 min from Bond Street
Mon to Fri 10am to 8pm, Sat 10am to 7pm, Sun 11am to 7pm
0207 486 5044