Award-Winning London Hairdressers - Salons in Oxford Street, Soho & Covent Garden 

At Gusto Hair Salons in Soho. Oxford Street & Covent Garden, our aim is to ensure that everyone who walks through our doors has a thoroughly enjoyable and relaxing experience and leaves us looking and feeling fantastic.

Our stylists and colour technicians are always perfecting their craft and stepping up their game to ensure they produce the hair results you want, from a maintenance haircut, a complete restyle or an avant-garde hairstyle to a new bold fashion hair colour or freehand balayage look. 

It's fair to say we have re-written the rule book when it comes to the expectations you may have from a high-end London hair salon.  We strive to deliver the very best haircuts, hairstyles & hair colours in London but at no-nonsense prices.  We offer excellent value for money and will NEVER compromise on the quality and services we deliver.

Our London hairdressers are experienced, skilled and talented, with a passion for their trade. We will never rush you and pride ourselves on offering comprehensive consultations and personalised aftercare advice so you leave with the hairstyle or colour you've been dreaming about.  

Clients visit our Gusto Salons - one in London Soho, one in Oxford Street and one in Covent Garden - from across London and Greater London.  

Areas We Cover


Covent Garden

Oxford Street

Wigmore Street

London West End

Central London

Gusto Hair Salon In The Heart Of The West End

We have opened our newest salon in the heart of the West End in one of London's busiest areas adjacent to Oxford Street and just behind Selfridges on Wigmore Street. Our latest salon is just a short hop, skip & jump from Bond Street & Marble Arch Underground stations.

Our expert team includes award-winning stylists and colourists that are renowned for creating elegant and sophisticated looks as well as show stopping creative & fashionable trends. Whether you’re looking for a new style or simply want to feel refreshed with a new colour that is big bold and bombastic, get that colour boost & cut you’ve been pining for Gusto Hairdressing Salon, Oxford Street.

We are skilled in creating striking free hand colour work, classy colour blends as well as highlights, lowlights & balayage. So, if you are fed up with your dull, boring hairstyle then maybe it’s time to let the expert hairdressers in Oxford Street's buzziest destination work their magic?

Gusto Hairdressing In Covent Garden

You can find our fabulous Gusto Hair Salon in Covent Garden just a short walk from Covent Garden and Tottenham Court Road stations. 

With multiple awards to our name, including Best Team, Best Central London Salon and Best London Salon, we have become one of the area's most popular salons. Our Covent Garden hair salon has a glamorous and elegant interior that has been designed with your comfort in mind. 

Here you will find a dedicated team of stylists waiting to create the perfect hairstyle or colour for you. Our aim is to exceed your expectations with every visit whether you desire a simple fringe trim or a complete hair makeover. 

So sit back and relax while the Gusto Covent Garden team do what they do best... making you look and feel fantastic. 

Gusto Hair Salon In London's Soho

Our second Gusto salon is an award-winning boutique hair salon in Soho, one of London’s most eclectic areas, a short walk from Piccadilly and Leicester Square stations.

We make every effort to provide a style personally tailored to you, exceeding your expectations with every visit.  Our highly skilled team create dynamic styles and avant-garde haircuts and colours that guarantee you are always at the forefront of fashion.

We are experts in precision cutting, classic hair colouring as well as the latest colouring techniques such as balayage, ombre and colour melts.  If you are fed up with your dry frizzy hair, then it may be time to book in for a Brazilian Blow Dry treatment. 

Whichever service you require, we promise to deliver five star customer service and some of the best haircuts & colours in London.  

FAQ’s – Gusto Hair Salons in Central London

How can I book a hair appointment at Gusto?


It's very easy to book a hair appointment at Gusto hair salons in Central London. You can call us, book online or email.

Do you offer hair consultations?


Yes, we offer free hair consultations to help you find the perfect haircut, style or colour for you. During a detailed hair consultation we will analyse your hair, discuss your daily hair routines and come up with some ideas of hairstyles and colours that will suit you.

Do you offer men's hair colouring in London's West End?


We certainly do! If you are looking for men's hair colour specialists in London's West End, then visit our team of Master Colour Experts. They can enhance the natural texture of your hair, blend away unwanted grey hairs and create bold, fashionable colours that are bespoke to you.

Do you offer Brazilian blow dry treatments at Gusto Hairdressing?


We know that it's a bold statement, but our delighted clients really do tell us that we offer the best Brazilian Blow Dry treatments in Central London - and at an excellent price too!

Are you the best hairdressers in Central London for balayage hair colour?


Gusto have a team of colour experts in our Central London salons who specialise in balayage hair colour. We can also deliver root melt hair, ombre, highlights, money piece colour and more!




Do your central London hair salons have a late night opening?


Yes! All our Central London hair salons offer late night opening until at least 8pm, our Soho hair salon has late night opening until 9pm. Many of our salons have more than one late night opening. To check the full opening times of your local Gusto hair salon follow the links:

Covent Garden, Soho, Oxford Street

Are any of your hair salons in London's West End?


Yes, Gusto Hairdressing has three hair salons in London's West End. We have a salon in Covent Garden, a salon in Oxford Street, and a salon in Soho.

Are you the best hair salons near me?


We think so! We are home to some of the best hairdressers in London's West End. Our creative stylists deliver the very best hair cuts, colours & styles. Why not book an appointment online today and come and experience our 5 star service?

Book online Soho

Book online Covent Garden

Book online Oxford Street

Are you the best hairdresser in London's West End?


Our clients tell us we are their number one hair salon in Central London and we are proud to have gained a reputation for delivering the best hair cuts, colour & styles in Soho, Covent Garden & Oxford Street.

How much do you charge for balayage hair colour?


Our balayage prices vary depending on which level of stylist you choose and whether you are booking in for a balayage root touch, a few face framing balayage highlights, or a complete balayage hair colour transformation!

Gusto Hair Salon In The Heart Of The West End
Gusto Hairdressing In Covent Garden
Gusto Hair Salon In London's Soho
hairdressing experts in central London

Salon Reviews For Gusto Hairdressing Salons In Central London

Find out why our clients LOVE visiting Gusto Hair Salons in London's Soho & Covent Garden by reading some of our favourite five star salon reviews below.  If you would like to read more of our reviews - or leave your own five star salon review of Gusto Hairdressing.

"I Was Looking For Good Hairdressers Near Me And Found Gusto!"

Kelly says: An absolute hidden gem - "I’ve tried several hairdressers in near me in London for highlights/ cut & blow dry, but was yet to find one I’d go back to. I had my second trip to Gusto Soho this week and could not be happier with my hair!"

"I Think I've Found The Best Hair Salon Near Me" 

Helena says: "Best hairdresser in West End London, thank you so much Olympia! I’ve had the best visits and so many compliments on my hair, I absolutely love it! "

"Gusto Is Certainly Home To The Best Hairdressers Near Me!"

Mahila says: Went in for a cut last week and had the best experience. Highly recommend and will definitely be going back at some point.

Hannah Treppington
Stayed at a nearby hotel on business and found this local salon on a recommendation. I travel a lot so am always wary about doing my hair abroad. This is the only place I'd trust with my hair outside of Chicago, lots of love for this place. Great for highlights and balayages in particular.
Great cut and blowdry! Good value cut with conditioning treatment! Easy to book and good communication from salon!
Karen Debendle
Excellent spot for a quick cut and style. Back to the office for the first time since March and always been my only go to spot for my fortnightly blow dry and my seasonal colours. Very convinient and great value overall with a bunch of stylists who know what they are doing. Always have complete trust in them!
Alena Veriura
A brilliant balayage on my pitstop to London, lots of compliments since and a very lovely lady who did my hair. Went in with high expectations based on feedback I received and was all met and then some. Will be going back before I leave for a Brazilian blow out! Thanks Gusto!
Abbie Constance
Brilliant salon and astonishing value that beats its local competitors. Will be going back next week to get the full works. Great at balayages to boot.
Katerina Centrim
Very skilled staff that offer the full package when it comes to service. Wouldn't consider letting any other salon touch my hair.

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