
LOOKING FOR THE BEST BRAZILIAN BLOW DRY IN OXFORD STREET, SOHO & COVENT GARDEN?
We know that's a bold statement, but our delighted clients really do tell us that we offer the best Brazilian Blow Dry treatments in Central London - and at a really great price too! Our full-service keratin hair smoothing treatment is ideal for those who want to tame their curly, wavy or frizzy hair, with results usually lasting up to three months. Book your hair straightening consultation at Gusto Hair Salons in Oxford Street, Soho & Covent Garden today.
WANT TO FIND OUT MORE ABOUT OUR BRAZILIAN BLOW DRY SMOOTHING TREATMENT?
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THE BRAZILIAN BLOW DRY
Our clients tell us we offer the best Brazilian Blow Dry treatments in Soho and Covent Garden.
Using the superb INOAR keratin hair smoothing system, we can give you long-lasting sleek, smooth, shiny hair.
This Moroccan Keratin smoothing treatment is enriched with white clay and cocoa oil that provide rich conditioning and frizz reduction, so your hair is elegantly transformed from wavy, curly or frizzy to smoother, more manageable hair.
To book a Brazilian Blow Dry consultation please call your local Gusto Hair Salon.

3 STEPS TO SMOOTHER HAIR
It's as simple as 1, 2, 3 to transform your hair with our Brazilian Blow Dry treatment at London's top hair salons.
We will start by cleansing your hair and scalp, massaging the wonderful Inoar Deep Cleansing Shampoo through your locks before blow drying your hair to the correct level of dryness for your hair type.
Then it's on to the keratin smoothing treatment which is carefully applied to sectioned hair and left to work for up to 30 minutes, before blow drying your hair again.
The final step is to use a hair iron to straighten the hair which will appear glossy, smooth and frizz-free.

FRIZZ-FREE SMOOTH HAIR
The full-service Brazilian Blow Dry at Gusto Hair Salons in London's West End is one of our most popular treatments.
This brilliant Moroccan keratin hair smoothing system is a revolutionary straightening treatment that eliminates up to 95% of frizz. It will also tame unruly curly hair to give you beautiful smoother straighter hair.
The results depend on the original condition of your hair and your hair type, so please book a consultation.
But our clients really do tell us the INOAR Brazilian Blow Dry treatment at Gusto Hair Salons in London is the best thing since sliced bread!
The Best Brazilian Blow Dry In Soho, Oxford Street & Covent Garden
Soho
Covent Garden
Oxford Street
Wigmore Street
London West End
Central London

STRAIGHTER HAIR FOR UP TO 3 MONTHS
Enjoy straighter hair for up to three months with the INOAR Moroccan hair smoothing treatment at Gusto Hair Salons in Covent Garden & Soho.
This Brazilian Blow Dry treatment contains keratin, white clay and cocoa oil, designed to treat and straighten damaged, wavy, frizzy and curly hair.
This hair smoothing treatment in London can be used on virgin hair as well as chemically-treated hair. It has multiple benefits including leaving your hair frizz-free, healthy and hydrated.

CRUELTY-FREE HAIR STRAIGHTENING
It's important we all care for one another and our planet, which is just another reason why we love using INOAR'S Brazilian Blow Dry products.
INOAR's mission is to create innovative products that promote well-being, quality and safety. They operate in an environmentally and socially responsible manner, which is something Gusto is also passionate about.
These products are never tested on animals and are certified vegan, containing no ingredients of animal origin. INOAR is on PETA's Caring Company list.

THE BENEFITS OF A BRAZILIAN BLOW DRY
Do you want to know the benefits of a Brazilian Blow Dry? Where do we start!
We all love a list - so here's our list of reasons why we reckon you'll love having your full-service Brazilian Blow Dry at Gusto Hair Salons in London!
You'll enjoy smooth frizz-free hair for up to three months.
You can wash your hair or tie it up on the same day as your treatment, if you wish
It is vegan and not tested on animals.
It smells lovely too!
HAIR SMOOTHING CONSULTATIONS AT CENTRAL LONDON'S GUSTO SALONS
To book a Brazilian Blow Dry Hair Smoothing treatment, please call Gusto Hairdressing Salon in Soho on 020 7287 0015 or Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044. Book Soho Salon online here or book Covent Garden Salon online here or book Oxford Street Salon online here.
Frequently Asked Questions, Brazilian Blow Dry at Gusto Hair Salons, Central London
Do your central London hair salons offer Brazilian blow drys for coloured hair?
«Absolutely, we can apply the treatment on highlighted & coloured hair, indeed it could prolong the vibrancy of the colour as it seals the cuticles, locking in your tones for longer. for example, if you want a Brazilian Blow Dry and a hair colour, highlights, balayage or ombre at the same time we recommend we do the Brazilian first as the colour will still be developing whilst in the salon.
What other names is Brazilian Blow Dry known by?
«There are many services that are very similar or identical to the Brazilian Blow Dry. These include the Keratin Treatment, Brazilian Blow Out, Japanese Straightening, Hair Smoothing, Keratin Cure.
Are hair smoothing treatments at Gusto hair salons in London's West End permanent?
«The treatment is not permanent and is principally used as an anti-frizz, shine infusing solution that can last upwards of three to four months when cared for correctly.
Can the Brazilian Blow Dry be done on any length of hair?
«It can! The Brazilian Blow Dry works all types of hair length. Lengths range from men’s short hair to waist length. It’s perfect for those with any hair length who want less maintenance and slick and shiny as heck hair.
Can I buy Brazilian Blow dry aftercare products at Gusto Hairdressing?
«We use the innovative Inoar Treatment which allows you to wash your hair just hours after your Brazilian Blow Dry treatment. However, we would recommend against using styling products for 12 hours. To prolong the efficacy, we strongly advise you to use sulphate and paraben free shampoo. We highly recommend you use WNt Shampoo and Conditioner which is specially formulated as a Brazilian Blow Dry aftercare. You can purchase all your professional haircare products online here.
How often should I book a Brazilan blow dry at Gusto hair salons in Central London?
«The Brazilian blow dry should last around three months however it can last longer if you maintain good home care etiquette, i.e. using sulphate free shampoo, avoiding sea water. It can also depend on your natural hair constitution and texture.
How much does the Brazilian Blow Dry cost?
«The Brazilian blow dry price is highly dependent on your hair length as the chemicals used to eliminate frizz can prove costly. Your Gusto keratin expert will be able to give you a more detailed figure during your hair smoothing consultation.