At Gusto Hair Salons in Soho, Oxford Street & Covent Garden, we make every effort to provide a style that is personally tailored to you, always looking to exceed your expectations with every visit. It is you who have made us winners of the Hair Salon of the Year and it is thanks to you that we have managed to quickly become one of London’s best hairdressers.

We are renowned for our hair colour work including sensational balayage and beautiful highlights.  We create dynamic hair colours and avant-garde haircuts to ensure you will always be at the forefront of fashion. With personalised aftercare advice and maintenance, we will always make sure that you look as glamorous as can be, for as long as possible.

gusto hair x


Hair Colour at Gusto Hair Salons in Covent Garden and Soho

Hair Colour

They say gentlemen prefer blondes and blondes have more fun... and who are we to argue! We love creating blonde hair colours so if you're up for some blondeness in your life, lighten up and book your appointment with the hair colour experts at Gusto Soho & Gusto Covent Garden.

Read More
Expert Hair Colour at Gusto Hair Salons in Covent Garden and Soho

New Client Colour Offer

Never been to the incredible, award-winning Gusto salons in central London? If you're a new client you can get your hair colour for HALF PRICE ! Use your 50% OFF voucher for Balayage ♦ Face Framing ♦ Colour Melt ♦ Root Drag ♦ Full Head Colour ♦ Root Touchup ♦ Babylights ♦ Fashion Colours ♦ Airtouch...

Read More
Balayage Hair Colour Services at Gusto Hair Salons in Covent Garden and Gusto Soho


Balayage is one of the most popular hair colour trends in London right now... and is a beautiful look that is here to stay. The balayage colour experts at Gusto Hair Salons in Soho & Gusto Covent Garden are highly skilled in creating beautiful balayage looks including the most popular blonde balayage, red balayage and fashion balayage and ombré hair looks.

Read More
Expert Haircuts and Styling at Gusto Hair Salons in Covent Garden and Soho

Cuts & Styles

The moment you find a haircut and colour that really suits you, your confidence rockets, your swag returns and you begin to feel invincible again! If you are looking for hairstyle that suits you, look no further than Gusto Hairdressing. Book Gusto Soho on 020 7287 0015, Covent Garden on 020 7836 9163 or book online.

Read More
Men's Hairdressing Services at Gusto Hair Salons in Covent Garden and Soho

Men’s Hair

Men's hair has never been so exciting with a wide range of hairstyles to choose from. If you are in the market for a contemporary men's hairstyle or simply fancy a short back & sides or beard trim, we have some of the best barbers & hair stylists in London at Gusto Hairdressing in Soho & Covent Garden.

Read More
Hair Smoothing at Gusto Hair Salons in Covent Garden and Soho

Brazilian Blow Dry

Looking for smoother, straighter hair? Then it's time to try our fabulous Brazilian Blow Dry treatment, a keratin hair smoothing treatment which uses natural ingredients, ethically-sourced, and never tested on animals. Enjoy frizz-free smooth hair for up to three months!

Read More





















Get latest Hair News, Trends and more from the heart of London...

Late Night Hair Appointments: The Ultimate Hair Indulgence in London

Late Night Hair Appointments: The Ultimate Hair Indulgence in London

25 March 2023
The Chin-Length Bob: Summer 2023’s Hottest Hair Trend

The Chin-Length Bob: Summer 2023’s Hottest Hair Trend

24 March 2023
The Ultimate Guide to Hair Toners

The Ultimate Guide to Hair Toners

20 March 2023
Embracing the Beauty of Growing Out Grey Hair

Embracing the Beauty of Growing Out Grey Hair

13 March 2023


It's great to welcome you to your fave Central London hairdressers! We can't wait to get our hands on your locks and deliver the fabulous experience you've come to expect at Gusto Soho, Gusto Oxford Road & Gusto Covent Garden.

We use our decades of experience in the hairdressing business to continue to advance and use the latest products and technology to provide our clients with exceptional service and results.

You are just one step away now from hair heaven so all that's left is for you to book!


#lovegusto #gustohairdressing

Salon Review
No one answers the phone at the wigmore street branch, you pay before the appointment. Lady was late so I could’nt even leave and had to wait. My fringe looked very stupid. Lady did apologise and was polite but rushed the cut due to her being late and also being the receptionist
Salon Review
I had a really lovely blow-dry done in the Soho Branch last Friday morning. I unfortunately didn't get the name of the hairdresser but she was really brilliant. I went for the curly blow-dry and it was gorgeous and it is now Monday and my hair is actually still looking pretty good! I will definitely be back here when I come to London next and will be recommending to my colleagues! Thank you! Amelia
Salon Review
Mandy Korasanis
Allow me to wax lyrical about Gusto hairdressing: these purveyors of pomade are simply phenomenal. Their expertise in the realm of balayage is unparalleled, resulting in hues that are nothing short of ethereal.
Salon Review
Emma Yui
Gusto hairdressing is where it's at, folks! They've seriously raised the bar for what it means to get a good hair cut. These stylists are straight-up magicians with their scissors and color! Not only do they consistently give killer cuts and color, but they also manage to do it all at a price that can't be beat. I mean, seriously, where else can you get such high-quality services for such a great price? The answer is nowhere, my friends! But honestly, the real reason I keep coming back to Gusto is the vibe. The atmosphere is just so welcoming and fun, it never feels like a chore to get my hair done. I mean, I can go on and on about how much I love Gusto, but I'll just sum it up by saying that they're simply and ridiculously amazing at what they do, and they're the absolute best in the biz!
Salon Review
Amanda Tuke
Really disappointed with my second Gusto visit - the first one was Covent Garden, the second one was Soho. I took a very clear professional photo with me which I'd had taken the day of the first cut mid Nov and asked that I had as close to the same cut and styling which I'd had then. I showed the stylist the photo a few times as I wasn't entirely sure she had looked at it carefully. I asked that it was cut softly around the back too. What I ended up with was much shorter hair, a weirdly blunt cut fringe and lots of scratches on my neck from when she clippered it which I didn't realised had happened until I left the salon and my partner took a pic. When I said I wasn't happy, the stylist, I don't know her name but she had shoulder length blond hair & wore a wool beanie, tried to justify what she'd done saying she had to sort out issues with the previous cut so she didn't have any choice about how she'd cut it. Such a shame after my good experience in the Covent Garden branch.
Salon Review
I recently got a haircut and ombré. The haircut was fine but the ombré was incredibly disappointing. This was my first time trying ombré and I’m really unhappy with how it’s turned out - it’s barely visible and nothing like the picture I showed for reference. I specifically went to gusto for the colour treatment but came away very disappointed.
Salon Review
Julia Picone
Melania is amazing! She has so much experience. My hair is in the best condition and I have a wonderful healthy vibrant cut ready for Christmas. She is an amazing person too. This is the best salon in the West End - such a FANTASTIC experience. Thank you team and Merry Christmas x
Salon Review
Best hair colour in West End London! Thank you Gusto hairdressing, you really are the best hairdressers!
Salon Review
BEST salon on Oxford Street for balayage. The team listened to what I wanted and delivered a beautiful, personalised hair colour. x
Salon Review
Best hair colourists on Oxford Street! My hair colour transformation is amazing. You can defo put trust in Gusto.
Salon Review
Stella Stocker
Melania at Gusto hair salon, Oxford Street was fantastic. She listened carefully and cut my bob exactly how I wanted it. I love it and will come back to her!
Salon Review
Sloan Magazine
Gusto are pure artists when it comes to hair.
Salon Review
Absolutely London
If you are planning a hair transformation, head down to Gusto and entrust the help of one of the talented professionals. Your hair will thank you for it.
Salon Review
Fabric Magazine
Renowned for their colour work.
Salon Review
West London Living
It was amazing to see such a transformation and I was astonished at how sleek my wonderfully wild hair could look.
Salon Review
Celebrity life coach, Sloan Sheridan-William
They expertly hand-painted specific areas to give my hair definition that other methods could not.
Salon Review
OK! Magazine
Split ends be gone!
Salon Review
London On The Inside
Our hair was left instantly smoother and sleeker in the salon, and after our first at-home wash it only needed a quick blast.
Salon Review
I had a really great hair cut and highlights/colour at the Oxford Street salon with Melania. She was very attentive, and listened to my requests really well. She gave me a great haircut, highlights and colour and I left the salon very pleased and happy. I will definitely be back!
Salon Review
If you're looking for top-notch hairdressers in Central London, look no further than this salon I was absolutely amazed by the level of service and skill that I received on my recent visit. My hairdresser took the time to understand exactly what I wanted, and she gave me a cut that was exactly what I was hoping for. She even took the time to style my hair so that it looked its best. I left the salon feeling confident and looking great! Gusto Hair Salons is definitely the place to go if you're looking for a top-quality hairdressing experience.



How can I book a hair appointment at Gusto?


It's very easy to book a hair appointment at Gusto hair salons in Central London. You can call us, book online or email.

Do you offer hair consultations?


Yes, we offer free hair consultations to help you find the perfect haircut, style or colour for you. During a detailed hair consultation we will analyse your hair, discuss your daily hair routines and come up with some ideas of hairstyles and colours that will suit you.

Do you offer men's hair colouring in London's West End?


We certainly do! If you are looking for men's hair colour specialists in London's West End, then visit our team of Master Colour Experts. They can enhance the natural texture of your hair, blend away unwanted grey hairs and create bold, fashionable colours that are bespoke to you.

Do you offer Brazilian blow dry treatments at Gusto Hairdressing?


We know that it's a bold statement, but our delighted clients really do tell us that we offer the best Brazilian Blow Dry treatments in Central London - and at an excellent price too!

Are you the best hairdressers in Central London for balayage hair colour?


Gusto have a team of colour experts in our Central London salons who specialise in balayage hair colour. We can also deliver root melt hair, ombre, highlights, money piece colour and more!




Do your central London hair salons have a late night opening?


Yes! All our Central London hair salons offer late night opening until at least 8pm, our Soho hair salon has late night opening until 9pm. Many of our salons have more than one late night opening. To check the full opening times of your local Gusto hair salon follow the links:

Covent Garden, Soho, Oxford Street

Are any of your hair salons in London's West End?


Yes, Gusto Hairdressing has three hair salons in London's West End. We have a salon in Covent Garden, a salon in Oxford Street, and a salon in Soho.

Are you the best hair salons near me?


We think so! We are home to some of the best hairdressers in London's West End. Our creative stylists deliver the very best hair cuts, colours & styles. Why not book an appointment online today and come and experience our 5 star service?

Book online Soho

Book online Covent Garden

Book online Oxford Street

Are you the best hairdresser in London's West End?


Our clients tell us we are their number one hair salon in Central London and we are proud to have gained a reputation for delivering the best hair cuts, colour & styles in Soho, Covent Garden & Oxford Street.

How much do you charge for balayage hair colour?


Our balayage prices vary depending on which level of stylist you choose and whether you are booking in for a balayage root touch, a few face framing balayage highlights, or a complete balayage hair colour transformation!