At Gusto Hair Salons in Soho, Oxford Street & Covent Garden, we make every effort to provide a style that is personally tailored to you, always looking to exceed your expectations with every visit. It is you who have made us winners of the Hair Salon of the Year and it is thanks to you that we have managed to quickly become one of London’s best hairdressers.

We are renowned for our hair colour work including sensational balayage and beautiful highlights.  We create dynamic hair colours and avant-garde haircuts to ensure you will always be at the forefront of fashion. With personalised aftercare advice and maintenance, we will always make sure that you look as glamorous as can be, for as long as possible.

gusto hair x

Hair Colour at Gusto Hair Salons in Covent Garden and Soho

Hair Colour

They say gentlemen prefer blondes and blondes have more fun... and who are we to argue! We love creating blonde hair colours so if you're up for some blondeness in your life, lighten up and book your appointment with the hair colour experts at Gusto Soho & Gusto Covent Garden.

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Hair Smoothing at Gusto Hair Salons in Covent Garden and Soho

Brazilian Blow Dry

Looking for smoother, straighter hair? Then it's time to try our fabulous Brazilian Blow Dry treatment, a keratin hair smoothing treatment which uses natural ingredients, ethically-sourced, and never tested on animals. Enjoy frizz-free smooth hair for up to three months!

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Balayage Hair Colour Services at Gusto Hair Salons in Covent Garden and Gusto Soho


Balayage is one of the most popular hair colour trends in London right now... and is a beautiful look that is here to stay. The balayage colour experts at Gusto Hair Salons in Soho & Gusto Covent Garden are highly skilled in creating beautiful balayage looks including the most popular blonde balayage, red balayage and fashion balayage and ombré hair looks.

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Expert Haircuts and Styling at Gusto Hair Salons in Covent Garden and Soho

Cuts & Styles

The moment you find a haircut and colour that really suits you, your confidence rockets, your swag returns and you begin to feel invincible again! If you are looking for hairstyle that suits you, look no further than Gusto Hairdressing. Book Gusto Soho on 020 7287 0015, Covent Garden on 020 7836 9163 or book online.

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Men's Hairdressing Services at Gusto Hair Salons in Covent Garden and Soho

Men’s Hair

Men's hair has never been so exciting with a wide range of hairstyles to choose from. If you are in the market for a contemporary men's hairstyle or simply fancy a short back & sides or beard trim, we have some of the best barbers & hair stylists in London at Gusto Hairdressing in Soho & Covent Garden.

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Expert Hair Colour at Gusto Hair Salons in Covent Garden and Soho

Hair Colour

Reach your #hair goals with a sensational new hair colour from Gusto Hair Salons in Covent Garden & Soho. We really are the best hair colour experts in London, offering amazing hair colours are sensible prices. Our colour technicians are highly trained and up to date with the latest hair colour trends which means we can create every look from highlights & lowlights to fashion colours, balayage, blondes, brunettes and redheads.

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It's great to welcome you to your fave Central London hairdressers! We can't wait to get our hands on your locks and deliver the fabulous experience you've come to expect at Gusto Soho, Gusto Oxford Road & Gusto Covent Garden.

We use our decades of experience in the hairdressing business to continue to advance and use the latest products and technology to provide our clients with exceptional service and results.

You are just one step away now from hair heaven so all that's left is for you to book!


#lovegusto #gustohairdressing

245 reviews with an average rating of 4.9
Salon Review
I’m really in two minds about this review as my experience in the salon was fine. I have naturally very curly hair and while I was talking to the stylist she seemed to understand how to work with it. However the cut I ended up with does not look okay on my natural hair. The layers don’t give it movement, instead they are too separated so my hair now curls at different rates and overall looks mushroom shaped. I also cannot tie it up as the top layers escape any updo I’ve tried, additionally the back looks much shorter than the front which is the opposite of what I agreed on with the stylist
Salon Review
Super location just in front of Selfridges, was expecting prices through the moon but they are really are London's best value for money salon, Vangelis did my hair and he's so kind and skilled, thanks Gusto
Salon Review
Always have an exceptional time with the Gusto crew, masters of their craft bar none
Salon Review
No one does it better than these guys, fave is Gusto Oxford StreetReviewed on Google
Salon Review
Great as always, Yianis really listens and understands what you want, gives good advise and the result is lovely. The styling was beautiful as well. I attended a birthday party after my haircut and got lots of compliments so happy all around
Salon Review
I had to wait an hour for my haircut because they were running late and I saw a girl get her haircut and walk out crying. The same hairdresser did my haircut and I don’t think she was qualified. She didn’t section my hair she didn’t measure any of it against each other for guidelines she just did it all freehand. I had really long hair and asked for it to be cut to below my shoulders with long layers. I left with a bob which is completely uneven everywhere. Even the very front doesn’t match up. I was devastated but too shocked and upset to say much except that it was so short and the hairdresser said it wasn’t short it’s just “layers”. I don’t think she knows what layers are because the back is longer and the front is shorter this is not layers. As soon as I walked out I called my mum and I also cried. I’m so disappointed, I grew my hair for 2 years and was really excited about getting a haircut in a “fancy” salon in central London. It was a huge mistake I regret it so much and I’m going on holiday this week and I have to have this horrible haircut.
Salon Review
Super duper Gusto always hit the mark!
Salon Review
Andre Johnston
Great custom serive, look like a new me! Love it!
Salon Review
Andre Johnston
Great custom serive, look like a new me! Love it!
Salon Review
Rose Øvretveit
Went to Joeseph for the second time this year. I am very picky about my hairdressers, but just like last time he gave me a great cut. Very happy, will be back.
Salon Review
Rose Øvretveit
Went to Joeseph for the second time this year. I am very picky about my hairdressers, but just like last time he gave me a great cut. Very happy, will be back.
Salon Review
Sarah Eldon
Melania is awesome! I'd just had my hair cut by someone else and wasn't happy with it at all. She took one look and knew exactly what had happened, what I wanted, and how to fix it. Did a beautiful job, super quick, and made me trust her right away. Friendly and cool too.I'll definitely be requesting her in future 😀
Salon Review
Lovely experience at the Oxford street salon! Great haircut by Joseph who was very welcoming and skilled.
Salon Review
Laura Marie
Joseph was welcoming from the start and very understanding and gentle with meeting my hairs needs, he gave good honest advice and I felt at ease putting my trust in him, my hair feels amazing after a well needed cut and blow dry and I will most definitely be returning to see him! Great job!
Salon Review
Hilary Zehentner-Hodge
Amazing haircut! Great prices. Super service. Ask for Guiseppe - he has over 20 years experience! Brilliant advice from him, great styling beautiful finish! It’s a small place but a cosy atmosphere with friendly staff.
Salon Review
Kathryn Humber
Loved visiting Gusto Oxford Street! I had my hair done my Pedro and had the best time! Will definitely be returning!
Salon Review
Sabrina de Nardis
Michael did my brazilian blow dry and he did an incredible job with my hair. He is a truly skilled and professional hair stylist. Highly recommended.
Salon Review
A really great experience! Had a wash and cut with Philip who gave me lots of really helpful tips for styling my hair and advice on what kind of cut would suit my hair type best. Loved the result! Will definitely be going back 🙂
Salon Review
Such a lovely little salon - I had Serena as my hair stylist, and she has done an incredible job with my messy hair. I love it!
Salon Review
Hannah Treppington
Stayed at a nearby hotel on business and found this local salon on a recommendation. I travel a lot so am always wary about doing my hair abroad. This is the only place I'd trust with my hair outside of Chicago, lots of love for this place. Great for highlights and balayages in particular.



Are your Central London hair salons Covid-Secure?


Gusto Hairdressing has a firm focus on keeping our clients and team safe. As well as maintaining a spotless salon, we also adhere to all of the Government guidelines regarding Covid policies, including social distancing and personal hygiene.

How can I book a hair appointment at Gusto?


It's very easy to book a hair appointment at Gusto hair salons in Central London. You can call us, book online or email.

Do you offer hair consultations?


Yes, we offer free hair consultations to help you find the perfect haircut, style or colour for you. During a detailed hair consultation we will analyse your hair, discuss your daily hair routines and come up with some ideas of hairstyles and colours that will suit you.

Do you offer men's hair colouring in London's West End?


We certainly do! If you are looking for men's hair colour specialists in London's West End, then visit our team of Master Colour Experts. They can enhance the natural texture of your hair, blend away unwanted grey hairs and create bold, fashionable colours that are bespoke to you.

Do you offer Brazilian blow dry treatments at Gusto Hairdressing?


We know that it's a bold statement, but our delighted clients really do tell us that we offer the best Brazilian Blow Dry treatments in Central London - and at an excellent price too!

Are you the best hairdressers in Central London for balayage hair colour?


Gusto have a team of colour experts in our Central London salons who specialise in balayage hair colour. We can also deliver root melt hair, ombre, highlights, money piece colour and more!




Do your central London hair salons have a late night opening?


Yes! All our Central London hair salons offer late night opening until at least 8pm, our Soho hair salon has late night opening until 9pm. Many of our salons have more than one late night opening. To check the full opening times of your local Gusto hair salon follow the links:

Covent Garden, Soho, Oxford Street

Are any of your hair salons in London's West End?


Yes, Gusto Hairdressing has three hair salons in London's West End. We have a salon in Covent Garden, a salon in Oxford Street, and a salon in Soho.

Are you the best hair salons near me?


We think so! We are home to some of the best hairdressers in London's West End. Our creative stylists deliver the very best hair cuts, colours & styles. Why not book an appointment online today and come and experience our 5 star service?

Book online Soho

Book online Covent Garden

Book online Oxford Street

Are you the best hairdresser in London's West End?


Our clients tell us we are their number one hair salon in Central London and we are proud to have gained a reputation for delivering the best hair cuts, colour & styles in Soho, Covent Garden & Oxford Street.

How much do you charge for balayage hair colour?


Our balayage prices vary depending on which level of stylist you choose and whether you are booking in for a balayage root touch, a few face framing balayage highlights, or a complete balayage hair colour transformation!