VOTED BEST HAIR SALONS IN CENTRAL LONDON

At Gusto Hair Salons in Oxford Street & Covent Garden, we make every effort to provide a style that is personally tailored to you, always looking to exceed your expectations with every visit. It is you who have made us winners of the Hair Salon of the Year and it is thanks to you that we have managed to quickly become one of London’s best hairdressers.

We are renowned for our hair colour work including sensational balayage and beautiful highlights.  We create dynamic hair colours and avant-garde haircuts to ensure you will always be at the forefront of fashion. With personalised aftercare advice and maintenance, we will always make sure that you look as glamorous as can be, for as long as possible.

gusto hair x

WHAT THE CRITICS SAY…

Mail Online
The style itself is what's in vogue now
London On The Inside
Our hair was left instantly smoother and sleeker in the salon, and after our first at-home wash it only needed a quick blast.
OK! Magazine
Split ends be gone!
Celebrity life coach, Sloan Sheridan-William
They expertly hand-painted specific areas to give my hair definition that other methods could not.
West London Living
It was amazing to see such a transformation and I was astonished at how sleek my wonderfully wild hair could look.
Fabric Magazine
Renowned for their colour work.
Absolutely London
If you are planning a hair transformation, head down to Gusto and entrust the help of one of the talented professionals. Your hair will thank you for...
Sloan Magazine
Gusto are pure artists when it comes to hair.
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Hair Colour at Gusto Hair Salons in Covent Garden and Soho

Hair Colour

They say gentlemen prefer blondes and blondes have more fun... and who are we to argue! We love creating blonde hair colours so if you're up for some blondeness in your life, lighten up and book your appointment with the hair colour experts at Gusto Covent Garden & Oxford Street.

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Hair Colour Offer at Gusto Hair Salons in Covent Garden and Soho

New Client Offer

Never been to the incredible, award-winning Gusto salons in central London? If you're a new client you can get your hair colour for HALF PRICE ! Use your 50% OFF voucher for Balayage ♦ Face Framing ♦ Colour Melt ♦ Root Drag ♦ Full Head Colour ♦ Root Touchup ♦ Babylights ♦ Fashion Colours ♦ Airtouch...

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Balayage Hair Colour at Gusto Hair Salons in Covent Garden & Oxford Street

Balayage

Balayage is one of the most popular hair colour trends in London right now... and is a beautiful look that is here to stay. The balayage experts at Gusto Hair Salons in Gusto Covent Garden & Oxford Street are highly skilled in creating beautiful balayage looks including the most popular blonde balayage, red balayage, fashion balayage and ombré hair looks.

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Trending Haircuts and Styling at Gusto Hair Salons in Covent Garden and Oxford Street

Cuts & Styles

The moment you find a haircut and colour that really suits you, your confidence rockets, your swag returns and you begin to feel invincible again! If you are looking for hairstyle that suits you, look no further than Gusto Hairdressing.

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Men's Hairdressing at Gusto Hair Salons in Covent Garden and Oxford Street

Different Types of Perms For Men

Men’s perms are making a stylish comeback, offering everything from subtle waves to bold curls. Perfect for adding texture and volume, popular styles include the Beach Wave Perm for a relaxed look and the Soft Shot Wave Perm for a natural, effortless finish. Refresh your hairstyle with a modern perm that suits your personality and lifestyle!

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Curly Hair at Gusto Hair Salons in Covent Garden and Oxford Street

Curly Hair

From beachy waves & bouncy spirals, to loose waves and the perfect curly blow dries - we love them all! We believe we can find a style that works best for you, whether you have naturally curly hair, afro hair or multi-textured hair.

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MEET OUR ARTISTS

EMILE CREATIVE DIRECTOR

EMILE
CREATIVE DIRECTOR

YESHI HAIR CARE IS FLAIR!

YESHI
HAIR CARE IS FLAIR!

YIANNIS COLOUR MASTERCLASS

YIANNIS
COLOUR MASTERCLASS

LODDY CUT AND COLOUR MAESTRA

LODDY
CUT AND COLOUR MAESTRA

SARA THE HAIR IMPERATRIX

SARA
THE HAIR IMPERATRIX

DENISE CREATIVE ++

DENISE
CREATIVE ++

MARIE COLOUR AUTER

MARIE
COLOUR AUTER

MICHAEl CONSUMMATE STYLIST

MICHAEL
CONSUMMATE STYLIST

KELLY PARISIAN HAIR FLAIR

KELLY
PARISIAN HAIR FLAIR

SERENA HAIR CONNOISSEUR 101

SERENA
HAIR CONNOISSEUR 101

OLIMPIA THE CONSUMMATE STYLIST

OLIMPIA
THE CONSUMMATE STYLIST

ANTHONY THE BALAYAGE VIRTUOSO

ANTHONY
THE BALAYAGE VIRTUOSO

MEHMET THE STYLE ERUDITE

MEHMET
THE STYLE ERUDITE

ADY THE HAIR WHISPERER

ADY
THE HAIR WHISPERER

RAMONA THE WAVE WHISPERER

RAMONA
THE WAVE WHISPERER

RALUCA THE COLOUR SOVEREIGN

RALUCA
THE COLOUR SOVEREIGN

IBBY THE STYLE POLYMATH PRIME

IBBY
THE STYLE POLYMATH PRIME

SAMRIA GLOSS QUEEN

SAMRIA
GLOSS QUEEN

VIRGINIA CURL CONJURER PRO

VIRGINIA
CURL CONJURER PRO

EVA VIBRANE VORTEX 9000

EVA
VIBRANE VORTEX 9000

SIA AMBIENCE ARCHITECT

SIA
AMBIENCE ARCHITECT

CHARISSE THE HAIR VIBE ALCHEMIST

CHARISSE
THE HAIR VIBE ALCHEMIST

Blog

Get latest Hair News, Trends and more from the heart of London...

Gusto V Magazine Issue 2 Out Now

Gusto V Magazine Issue 2 Out Now

13 August 2026
Gusto Named Best Blow Dry Bar 2026

Gusto Named Best Blow Dry Bar 2026

14 May 2026
Soft Maple Blonde: Autumn’s Warmest Blonde

Soft Maple Blonde: Autumn’s Warmest Blonde

6 October 2026
Matte Black Hair

Matte Black Hair

6 October 2026

CAN'T WAIT TO SEE YOU AT GUSTO!

It's great to welcome you to Gusto hairdressers! We can't wait to get our hands on your locks and deliver the fabulous experience you've come to expect.

We use our decades of experience in the hairdressing business to continue to advance and use the latest products and technology to provide our clients with exceptional service and results.

You are just one step away now from hair heaven so all that's left is for you to book!

BOOK OXFORD STREETBOOK COVENT GARDEN

GUSTO HAIRDRESSING IN LONDON VIP TREATMENT

Join us for an exclusive behind-the-scenes experience at Gusto Hairdressing in London, where Ines Rae's biggest fans step into a world of glamour! Renowned for their iconic transformations and high-end style, Gusto's talented stylists work their magic on Ines Rae's fans, providing the ultimate VIP treatment.

BOOK OXFORD STREETBOOK COVENT GARDEN

347 reviews with an average rating of 5.00
Michele
I visited the salon with my daughter in the first week of July, and we were absolutely pampered. It was a wonderful experience, with a perfect haircut. Covent Garden is...
D.Whelan
Thank you, Diane for a wonderful and personalised service.
A great colour and cut.
Much appreciated!
Noah
I had a wonderful experience Virginia dyed my hair the shade i wanted in pink. it really turned out nice and i was very pleased with the result virginia was very professional...
Jemima
I had such a great experience at the Covent Garden location, I can’t remember the name of my hairdresser but she had gorgeous long brown hair and I believe it started with a...
Francesca
Yesterday was the first time I visited this salon, after an extensive Internet search and multiple visits to other salons that had left me disappointed. I was afraid as I...
D.Whelan
Another great experience at Gusto!
Thank you, Diane for an excellent colour and cut! I am never disappointed.

SEE OUR VERIFIED GOOGLE REVIEWS

 
 
 
 
  EXCELLENT  
 Google star 1Google star 2Google star 3Google star 4Google star 5.0.6 
 Based on 1110 reviews 
  
 
 
 
 
 
 
 
  
 
 
 
 Posted on Google Google 
 
 Sami Smithson profile picture 
 
 
 Sami Smithson 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Amazing blow dry thank you xx
  
 
  
 
 
 
 Posted on Google Google 
 
 Eva Saxena profile picture 
 
 
 Eva Saxena 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Love the experience as always. Olimpia was fabulous, did my hair colour and cut. Gave the best of her expertise. Can’t thank her enough!
  
 
  
 
 
 
 Posted on Google Google 
 
 Maddison Taylor profile picture 
 
 
 Maddison Taylor 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Thankyou Diane for my gorgeous cut and blowdry. 10/10 service and exceptionally looked after.
  
 
  
 
 
 
 Posted on Google Google 
 
 Rodney Cocha profile picture 
 
 
 Rodney Cocha 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Been going here for 3+ years and I’m always taken care of, hair stylists understand what I want and the overall environment has always been welcoming
  
 
  
 
 
 
 Posted on Google Google 
 
 Ieva Bruzinskas profile picture 
 
 
 Ieva Bruzinskas 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Diane was so lovely and welcoming, she cut my hair so well, highly recommend!
  
 
  
 
 
 
 Posted on Google Google 
 
 Cindy Z profile picture 
 
 
 Cindy Z 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I’ve been going to Maria for the last 8+ years and it has always been an amazing experience.  She really makes sure to get the results I want and remembers my preference from previous visits. It has always been a great pleasure and Maria makes me feel extremely welcome. I’m already excited for my next visit!
  
 
  
 
 
 
 Posted on Google Google 
 
 Natalie Mutch profile picture 
 
 
 Natalie Mutch 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Diane did a gorgeous restyle for me - highly recommend that you check out Gusto Hair Covent Garden!!
  
 
  
 
 
 
 Posted on Google Google 
 
 Zahra Sykes profile picture 
 
 
 Zahra Sykes 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Virgania, did it again and gave me a super cute, layered wolf cute! She was so lovely and patient with me! Great energy at this salon! Will be coming back! <3
  
 
  
 
 
 
 Posted on Google Google 
 
 Esther Miller profile picture 
 
 
 Esther Miller 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
I keep coming back again. HUGE thank you to Diane. She wants the best for your hair truly, shes turned me into a gorgeous strawberry blonde, went for a root touch up and its incredible.
  
 
  
 
 
 
 Posted on Google Google 
 
 Maya Michalska profile picture 
 
 
 Maya Michalska 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Crystal was great , I got a wash,cut and blowdry and it looked perfect !

↕ SEE OUR FREQUENTLY ASKED QUESTIONS ↕

How can I book a hair appointment at Gusto?

«

It's very easy to book a hair appointment at Gusto hair salons in Central London. You can call us, book online or email. Call Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044, book online Covent Garden, book online Oxford Street, or email.

Do you offer hair consultations?

«

Yes, we offer free hair consultations to help you find the perfect haircut, style or colour for you. During a detailed hair consultation we will analyse your hair, discuss your daily hair routines and come up with some ideas of hairstyles and colours that will suit you.

Do you offer men's hair colouring in London's West End?

«

We certainly do! If you are looking for men's hair colour specialists in London's West End, then visit our team of Master Colour Experts. They can enhance the natural texture of your hair, blend away unwanted grey hairs and create bold, fashionable colours that are bespoke to you.

Do you offer keratin treatments at Gusto Hairdressing?

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We know that it's a bold statement, but our delighted clients really do tell us that we offer the best Brazilian Blow Dry treatments in Central London - and at an excellent price too!

Are you the best hairdressers near me for balayage hair colour?

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Gusto have a team of colour experts in our Central London salons who specialise in balayage hair colour. We can also deliver root melt hair, ombre, highlights, money piece colour and more!

 

 

 

Do your Central London hair salons have a late night opening?

«

Yes! All our Central London hair salons offer late night opening until at least 8pm. To check the full opening times of your local Gusto hair salon follow the links:

Covent Garden, Oxford Street

Are any of your hair salons in London's West End?

«

Yes, Gusto Hairdressing has two hair salons in London's West End. We have a salon in Covent Garden, a salon in Oxford Street.

Are you the best hair salons near me?

«

We think so! Our creative stylists deliver the very best hair cuts, colours & styles. Why not book an appointment online today and come and experience our 5 star service?

Book online Covent Garden

Book online Oxford Street

Are you the best hairdressers in London's West End?

«

Our clients tell us we are their number one hair salon in Central London and we are proud to have gained a reputation for delivering the best hair cuts, colour & styles in Covent Garden & Oxford Street.

How much do you charge for balayage hair colour?

«

Our balayage prices vary depending on which level of stylist you choose and whether you are booking in for a balayage root touch, a few face framing balayage highlights, or a complete balayage hair colour transformation!