At Gusto Hair Salons in Soho, Oxford Street & Covent Garden, we make every effort to provide a style that is personally tailored to you, always looking to exceed your expectations with every visit. It is you who have made us winners of the Hair Salon of the Year and it is thanks to you that we have managed to quickly become one of London’s best hairdressers.

We are renowned for our hair colour work including sensational balayage and beautiful highlights.  We create dynamic hair colours and avant-garde haircuts to ensure you will always be at the forefront of fashion. With personalised aftercare advice and maintenance, we will always make sure that you look as glamorous as can be, for as long as possible.

gusto hair x

Hair Colour at Gusto Hair Salons in Covent Garden and Soho

Hair Colour

They say gentlemen prefer blondes and blondes have more fun... and who are we to argue! We love creating blonde hair colours so if you're up for some blondeness in your life, lighten up and book your appointment with the hair colour experts at Gusto Soho & Gusto Covent Garden.

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Hair Smoothing at Gusto Hair Salons in Covent Garden and Soho

Brazilian Blow Dry

Looking for smoother, straighter hair? Then it's time to try our fabulous Brazilian Blow Dry treatment, a keratin hair smoothing treatment which uses natural ingredients, ethically-sourced, and never tested on animals. Enjoy frizz-free smooth hair for up to three months!

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Balayage Hair Colour Services at Gusto Hair Salons in Covent Garden and Gusto Soho


Balayage is one of the most popular hair colour trends in London right now... and is a beautiful look that is here to stay. The balayage colour experts at Gusto Hair Salons in Soho & Gusto Covent Garden are highly skilled in creating beautiful balayage looks including the most popular blonde balayage, red balayage and fashion balayage and ombré hair looks.

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Expert Haircuts and Styling at Gusto Hair Salons in Covent Garden and Soho

Cuts & Styles

The moment you find a haircut and colour that really suits you, your confidence rockets, your swag returns and you begin to feel invincible again! If you are looking for hairstyle that suits you, look no further than Gusto Hairdressing. Book Gusto Soho on 020 7287 0015, Covent Garden on 020 7836 9163 or book online.

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Men's Hairdressing Services at Gusto Hair Salons in Covent Garden and Soho

Men’s Hair

Men's hair has never been so exciting with a wide range of hairstyles to choose from. If you are in the market for a contemporary men's hairstyle or simply fancy a short back & sides or beard trim, we have some of the best barbers & hair stylists in London at Gusto Hairdressing in Soho & Covent Garden.

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Expert Hair Colour at Gusto Hair Salons in Covent Garden and Soho

Hair Colour

Reach your #hair goals with a sensational new hair colour from Gusto Hair Salons in Covent Garden & Soho. We really are the best hair colour experts in London, offering amazing hair colours are sensible prices. Our colour technicians are highly trained and up to date with the latest hair colour trends which means we can create every look from highlights & lowlights to fashion colours, balayage, blondes, brunettes and redheads.

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It's great to welcome you back to your fave Central London hairdressers! We can't wait to get our hands on your lockdown locks and deliver the fabulous experience you've come to expect at Gusto Soho & Gusto Covent Garden.

We are committed to keeping you and our team safe so you'll be happy to learn that our salons are as Covid-secure as possible. We are working in line with the latest Government guidelines which includes social distancing, screens, hand sanitisers and the wearing of face masks.

You are just one step away now from hair heaven so all that's left is for you to book!


#lovegusto #gustohairdressing

232 reviews with an average rating of 5.0
Salon Review
Laura Marie
Joseph was welcoming from the start and very understanding and gentle with meeting my hairs needs, he gave good honest advice and I felt at ease putting my trust in him, my hair feels amazing after a well needed cut and blow dry and I will most definitely be returning to see him! Great job!
Salon Review
Hilary Zehentner-Hodge
Amazing haircut! Great prices. Super service. Ask for Guiseppe - he has over 20 years experience! Brilliant advice from him, great styling beautiful finish! It’s a small place but a cosy atmosphere with friendly staff.
Salon Review
Kathryn Humber
Loved visiting Gusto Oxford Street! I had my hair done my Pedro and had the best time! Will definitely be returning!
Salon Review
Sabrina de Nardis
Michael did my brazilian blow dry and he did an incredible job with my hair. He is a truly skilled and professional hair stylist. Highly recommended.
Salon Review
A really great experience! Had a wash and cut with Philip who gave me lots of really helpful tips for styling my hair and advice on what kind of cut would suit my hair type best. Loved the result! Will definitely be going back 🙂
Salon Review
Such a lovely little salon - I had Serena as my hair stylist, and she has done an incredible job with my messy hair. I love it!
Salon Review
Beatrem Legudo
Salon Review
Yothisa Decker
Really love this hairdresser. Top!
Salon Review
Karolina Wilczek
Amazing hairdresser called Ofelia
Salon Review
Viktória Mechírová
Great haircut and styling from Ofelia ❤️
Salon Review
Zoi Dimtsa
Great customer service,nice atmosphere,amazing prices and location!!!
Salon Review
I chose to go here for my hair after reading glowing reviews on treatwell even though it's far from where I live, and I wasn't disappointed. After fitting me in last minute for highlights and a cut and blow dry, something I was a bit apprehensive about seeing as I haven't had highlights for a long time, I have to thank Maria for doing a wonderful job. I gave her carte blanche with the colour and she chose the perfect shades for the natural look I was going for, reassuring me every step of the way in what she was doing. I will define be going back and look forward to my next appointment. Grazie mille Maria!! Alla prossima.
Salon Review
Jean Appleton
Probably the top go to salon for highlights and they always manage to fit me in last minute, which is a bonus
Salon Review
June Draymond
Great experiences always from these hairdressers. Value continues to awe me.
Salon Review
Denisa Dvorakova
I had wash, haircut and blow dry!!It was done by Marcus and it looks amazing!!Im coming back 100%.Thank you Marcus I will definitely recommend you.D
Salon Review
Juliane Römhild
Busy place, staff sometimes a bit distracted, but I got an awesome haircut from Emile! Great value for money.
Salon Review
Roshni K
Have had very positive experiences here and will go back
Salon Review
Jj Jean Thomas Hawkes
Great customer service and great haircut from Loddy....Thank you!
Salon Review
Holly Newing
Such a lovely little salon - I had Maria as my hair stylist and she has done an incredible job, I love it!
Salon Review
Friendly staff, no awkward conversation there. My hair looked amazing afterwards. Got a treatment and blow dry


Frequently Asked Questions

Are your Central London hair salons Covid-Secure?


Gusto Hairdressing has a firm focus on keeping our clients and team safe. As well as maintaining a spotless salon, we also adhere to all of the Government guidelines regarding Covid, including social distancing and personal hygiene.

How can I book a hair appointment at Gusto?


It's very easy to book a hair appointment at Gusto hair salons in Central London. You can call us, book online or email.

Do you offer hair consultations?


Yes, we offer free hair consultations to help you find the perfect haircut, style or colour for you. During a detailed hair consultation we will analyse your hair, discuss your daily hair routines and come up with some ideas of hairstyles and colours that will suit you.

Do you offer men's hair colouring in London's West End?


We certainly do! If you are looking for men's hair colour specialists in London's West End, then visit our team of Master Colour Experts. They can enhance your hairs natural texture, blend away unwanted grey hairs and create bold, fashionable colours that are bespoke to you. Find out more here.

Do you offer Brazilian blow dry treatments at Gusto Hairdressing?


We know that it's a bold statement, but our delighted clients really do tell us that we offer the best Brazilian Blow Dry treatments in Central London - and at an excellent price too! Find out more here.

Are you the best hairdressers in Central London for balayage hair colour?


Gusto have a team of colour experts in our Central London salons who specialise in balayage hair colour. We can also deliver root melt hair, ombre, highlights, money piece colour and more!

To read more about the balayage hair colouring services Gusto salons, London offer click here.



Do your central London hair salons have a late night opening?


Yes! All our Central London hair salons offer late night opening until at least 8pm, our Soho hair salon has late night opening until 9pm. Many of our salons have more than one late night opening. To check the full opening times of your local Gusto hair salon follow the links:

Covent Garden, Soho, Oxford Street

Are any of your hair salons in London's West End?


Yes, Gusto Hairdressing has three hair salons in London's West End. We have a salon in Covent Garden, a salon in Oxford Street, and a salon in Soho.

Are you the best hair salons near me?


We think so! We are home to some of the best hairdressers in London's West End. Our creative stylists deliver the very best hair cuts, colours & styles. Why not book an appointment online today and come and experience our 5 star service?

Book online Soho

Book online Covent Garden

Book online Oxford Street

Are you the best hairdresser in London's West End?


Our clients tell us we are their number one hair salon in Central London and we are proud to have gained a reputation for delivering the best hair cuts, colour & styles.

How much do you charge for balayage hair colour?


Our prices vary depending on which level of stylist you choose and whether you are booking in for a balayage root touch, a few face framing balayage highlights, or a complete balayage hair colour transformation! You can check all of our prices here.