Most salons treat curly hair like an afterthought. Gusto doesn’t. Meet Serena — five years inside the Curly’s Way ecosystem, and the curl authority your hair has been waiting for.
Beach waves had a great run. The texture every hair editor is calling for this summer is bigger, glossier and more sculpted — meet canyon waves, the supermodel wave of 2026.
Glass hair is the headline texture trend of 2026 — pin-straight, mirror-shiny, lit-from-within. Here's why your blow-dry isn't enough, and how we're doing it at Gusto.
Cool, ashy blonde had a long run — buttercream is the warm, buttery shade taking over for summer 2026. Here's why London's blondes are switching, and how to wear it well.
Quiet luxury killed the beach wave. The Rich Girl Blowout took its place — sleek, voluminous, mirror-shine. Here's why London is booking it on repeat.
Soft, lived-in, root-friendly. The soft beige-brown balayage is London's most-asked-for colour — a four-month melt that looks like very good hair without trying.
K18 has the hype, Olaplex has the history — but which actually fixes your hair? An honest, salon-floor take on the two bond-builders everyone is arguing about.
The edgy pixie isn't a haircut, it's a statement. Disconnected, undercut, shaggy or mullet — here are the versions our London stylists are cutting most.
Fine hair can look thicker, glossier and more polished than naturally thick hair with the right cut. Here are the most flattering styles from our London stylists.
Long layers, lobs and curtain bangs flatter round faces best. Here are the cuts to ask for and the ones to skip, from our London stylists.