The C-Curl Blowout: The Bend That’s Replacing the Bombshell Blowout

There's a new shape dominating the blow-dry conversation this summer, and it isn't the bouncy, flicked-out bombshell blowout that's ruled since the 90s. It's softer, gentler on the hair, and it has a name: the C-Curl Blowout. Celebrity stylist Dimitris Giannetos created it for Gigi Hadid and named it himself, and Who class="aligncenter size-large wp-image-30724" style="max-width: 800px; width: 100%; aspect-ratio: 1/1; object-fit: cover; display: block; margin: 0 auto;"
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Our senior stylist Megi puts it simply: "The whole look lives in the last two inches of hair." At Gusto, the technique starts the same way any great blowout does, with the round brush rotated fully under the section as it dries. The difference comes right at the ends. Instead of rolling the brush all the way through and pulling it out flat, you pause just before the tips, turn the wrist inward in one smooth two-second motion, and hold the heat there for a beat longer. Do it too fast and the curl won't set. Do it too slow and you'll lose the soft, undone quality that makes the C-Curl look effortless rather than styled. It's a small adjustment, but it's the difference between a flat blow-dry and this season's most requested finish.

Booking It at Gusto: London's Best Blow Dry Bar 2026

The C-Curl Blowout: The Bend That's Replacing the Bombshell Blowout

This is one of the easiest trends to say yes to. There's no commitment, no growing-out period, and no price tag anywhere near a colour service, which makes it the kind of finish clients can book on a whim and then keep coming back for. Being named Best Blow Dry Bar at the London Hair & Beauty Awards 2026 didn't happen by accident. It's the same attention to brush angle and finish that goes into a C-Curl, applied to every single blow-dry that leaves our chairs.

Ready to try it? Book a C-Curl Blowout at Gusto Hair, Covent Garden or Oxford Street, and let one of our stylists show you exactly how that two-second wrist turn is done.