Blog

Gusto Named Best Blow Dry Bar 2026

Gusto Hair has been named Best Blow Dry Bar at the London Hair & Beauty Awards 2026. Here's what goes into an award-winning blow dry — and why ours lasts.

Glossing Treatment / Toner Refresh: What It Is and Why You Need One

Dull colour, brassy blonde or hair that's lost its shine? You don't always need a full colour — a gloss or toner refresh is the 45-minute fix every colourist quietly relies on.

The Italian Bob: 2026’s Most Wanted Haircut, Decoded

The French bob had its moment. The Italian bob — longer, glossier, with proper volume — is the cut everyone's asking for in 2026. Here's how to wear it, style it and colour it.

Hamptons Blonde: Summer Blonde Guide 2026

Hamptons Blonde is summer 2026's most wearable shade: soft creamy ribbons, a lived-in root and a glossy face frame. Here's how to get it, who it suits, and how to keep it bright through summer in London.

The Soft Wolf Cut: London’s Most-Requested Haircut in 2026, Explained

The soft wolf cut blends shaggy layers with wispy face-framing pieces, delivering effortless volume, movement, and a lived-in, undone texture.

Why 1990s Supermodel Hair Still Dominates Luxury Beauty

Long, glossy, expensive-looking hair has been the visual shorthand for luxury since Cindy and Linda were on every cover. Three decades on, supermodel hair is still the gold standard — here's why, and what to ask for at the salon.

Why Korean Perms Look Expensive

Korean perms look expensive because they are. Here's what's actually going on behind the softness, the bounce, and the effortless finish — and why the cut underneath makes all the difference.

When Should I Get My Hair Coloured Before My Wedding?

Timing is everything when it comes to wedding hair colour. Here's exactly when to book your colour trial, final appointment and pre-wedding gloss for flawless results on the day.

Is London Hard Water Ruining Your Hair Colour?

London's hard water could be why your blonde keeps going brassy and your colour fades too fast. Here's what's really happening — and how to fix it.

Butter Blonde Hair: The Soft, Creamy Shade Everyone Wants in 2026

Butter blonde is 2026's most wanted shade — creamy, soft and glossy, with a flattering warmth that makes blonde feel fresh and wearable again.

Cowgirl Copper Hair Colour: The Warm, Wild Trend Taking Over 2026

Cowgirl copper is 2026's warmest hair trend — a rich, wearable blend of copper, auburn and golden depth with effortless shine. Here's everything you need to know.

Spring 2026 Hair Colour Trends: What to Ask for at the Salon

From blush-toned highlights to metallic finishes, here are the spring 2026 colour trends our stylists are loving — and how to wear them.