Gusto Hair has been named Best Blow Dry Bar at the London Hair & Beauty Awards 2026. Here's what goes into an award-winning blow dry — and why ours lasts.
This issue is about cuts and colour built to last the distance, not just look good on day one.
Amal Clooney's colourist just debuted a blended caramel highlight, nicknamed "La Panthère". Here's how to bring the reference photo to your own colourist.
A bob that skips the blow-dry. The Butterfly Bob uses crown layering to build shape on its own, and it's the most searched haircut of the summer.
Grey blending looks sharp on day one, then drifts warm or patchy within weeks. Here's why London hits men's colour harder, and how to make it hold.
A sharp point at the nape instead of a straight line. The V-shaped fade is the precision detail taking over men's barbering, and here's how to ask for it.
Bronde, cashmere sand, cocoa, liquid black: here's what these 2026 colour trends actually mean, and exactly what to say in your consultation to get them.
Platinum is having a moment thanks to Pantone's Cloud Dancer. Here's who suits it, what the toning schedule really looks like, and how we help London clients keep it fresh.
There's a new shape replacing the bombshell blowout this summer, created by Gigi Hadid's stylist and already trending on TikTok. We break down the C-Curl, the two-second wrist turn, and why it's the perfect fit for Gusto's Best Blow Dry Bar 2026.
Nobody is going to tell you off. Here is exactly what happens in a colour correction appointment at Gusto: the strand test, the real timeline, and why it costs what it costs.
Your blow-dry is not dropping because your hair is difficult. It is dropping because of one stage almost everyone rushes. Here is what we do differently.
Why does blonde go brassy every August? It is chemistry, not bad luck. Here is the science of what the sun, sea and pool do to your colour, and how to protect it.
