Gusto Hair Salons - Affordable Brazilian Blow Dry Salons in Central London

BRAZILIAN BLOW DRY NEAR YOU

Brazilian Blow Dry in 2025: Smoother, Shinier, Longer-Lasting

Looking for the best Brazilian Blow Dry in Central London? In 2025, our advanced keratin hair smoothing treatments deliver even longer-lasting, healthier results-perfect for anyone wanting to smooth frizz, tame curls, or achieve effortlessly sleek hair.

Keratin treatment near me

Our clients consistently tell us we’re their top choice for Brazilian Blow Drys in London, thanks to our expert team, welcoming atmosphere, and competitive prices.

Why Choose Our Brazilian Blow Dry?

  • Latest-generation keratin formulas for enhanced shine and hair health

  • Results that typically last up to four months, with improved humidity resistance

  • Suitable for all hair types-curly, wavy, or unruly textures

  • Customised service: we tailor each treatment to your hair’s needs and your styling goals

How It Works:
Our stylists will walk you through every step, ensuring you know what to expect and how to maintain your smooth, glossy results at home. We use only premium, formaldehyde-free products for your safety and hair health.

Ready for a transformation?

  • Tap the button below and we’ll call you back with details on pricing, treatment options, and booking.

Have you tried our Central London blow dry bars?
Step in for a quick refresh-our express services can take your hair from everyday to extraordinary in just 30 minutes.

Experience the next generation of Brazilian Blow Dry treatments-sleeker, smoother, and designed for 2025 lifestyles.

To book a Brazilian Blow Dry Hair Smoothing treatment, please call Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044.

 

Brazilian Blow Dry

Soho

Covent Garden

Oxford Street

Wigmore Street

London West End

Central London

BEST BRAZILIAN BLOW DRY IN COVENT GARDEN AT GUSTO HAIRDRESSING

THE BRAZILIAN BLOW DRY

Using the superb KeraMe keratin hair smoothing system, we can give you long-lasting sleek, smooth, shiny hair. 

The professional salon keratin treatment reaps the benefits from included cocoa beans that intensely restores and revitalises.  This revolutionary treatment dramatically reduces frizz, instantly adds amazing shine, silkiness and lustier. Hair becomes easy to manage, sleeker, smoother and easier to style than ever before.

To book a Brazilian Blow Dry consultation please call your local Gusto Hair Salon. 

BEST BRAZILIAN BLOW DRY IN COVENT GARDEN AT GUSTO HAIR SALON

3 STEPS TO SMOOTHER HAIR

It's as simple as 1, 2, 3 to transform your hair with our Brazilian Blow Dry treatment at London's top hair salons.

We will start by cleansing your hair and scalp, massaging the wonderful KeraMe Deep Cleansing Shampoo through your locks before blow drying your hair to the correct level of dryness for your hair type.

Then it's on to the keratin smoothing treatment which is carefully applied to sectioned hair and left to work for up to 15 minutes, before blow drying your hair again.  

The final step is to use a hair iron to straighten the hair which will appear glossy, smooth and frizz-free.  

BRAZILIAN BLOW DRY SALONS IN LONDON COVENT GARDEN

FRIZZ-FREE SMOOTH HAIR

The full-service Brazilian Blow Dry at Gusto Hair Salons in London's West End is one of our most popular treatments.

This brilliant KeraMe keratin hair smoothing system is a revolutionary straightening treatment that eliminates up to 95% of frizz.  It will also tame unruly curly hair to give you beautiful smoother straighter hair.  

The results depend on the original condition of your hair and your hair type, so please book a consultation. 

But our clients really do tell us the KeraMe Brazilian Blow Dry treatment at Gusto Hair Salons in London is the best thing since sliced bread!

TOP HAIR SALONS FOR BRAZILIAN BLOW DRY IN LONDON

STRAIGHTER HAIR FOR UP TO 4 MONTHS

 Enjoy straighter hair for up to three months with the KeraMe hair smoothing treatment.

This Brazilian Blow Dry treatment contains keratin, white clay and cocoa oil, designed to treat and straighten damaged, wavy, frizzy and curly hair.

This hair smoothing treatment can be used on virgin hair as well as chemically-treated hair. It has multiple benefits including leaving your hair frizz-free, healthy and hydrated.

BEST SALON WEST END FOR BRAZILIAN BLOW DRY HAIR SMOOTHING

CRUELTY-FREE HAIR STRAIGHTENING

It's important we all care for one another and our planet, which is just another reason why we love using KeraMe Brazilian Blow Dry products.

INOAR's mission is to create innovative products that promote well-being, quality and safety. They operate in an environmentally and socially responsible manner, which is something Gusto is also passionate about.

These products are never tested on animals and are certified vegan, containing no ingredients of animal origin.  KeraMe is on PETA's Caring Company list. 

KERATIN BRAZILIAN BLOW DRY TREATMENTS IN COVENT GARDEN, OXFORD STREET

THE BENEFITS OF A BRAZILIAN BLOW DRY

Do you want to know the pros and cons of a Brazilian Blow Dry?  Where do we start!

We all love a list - so here's our list of reasons why we reckon you'll love having your full-service Brazilian Blow Dry at Gusto Hair Salons in London!

You'll enjoy smooth frizz-free hair for up to three months.
You can wash your hair or tie it up on the same day as your treatment, if you wish
It is vegan and not tested on animals.
It smells lovely too!

COST

From £70 for very short hair (think Winona Ryder in the 90's!).

View our full hairdressing pricelist

APPOINTMENT TIME

*Short hair (chin length): 1.0-1.20 hours

*Medium hair (shoulder length): 1.20-1.40 hours

*Long hair (mid-back and below): 1.45+ hours

 

 

HOW TO BOOK

Please call Gusto Hairdressing Salons on:

*Covent Garden on 020 7836 9163

*Oxford Street on 0207 486 5044

 

 

PREP NEEDED

*Avoid washing your hair for at least 24-48 hours before the treatment. Hair should be product free

*Trim split ends if needed. The treatment works best on hair that has had split ends removed

*Protect your hair from sun exposure which can damage hair and impact how the treatment sets. Wear a hat or use an umbrella

 

 

DURATION OF RESULTS

*The results of a Brazilian blowout treatment can last anywhere from 3-4 months, depending on your hair type and how well you maintain the treatment at home

*Schedule a follow up treatment around the 3-4 month mark to maintain frizz-free hair and extended straightening

*Avoid chlorine, salt water, and other damaging elements which can shorten the life of the blowout. Protect hair with a cap when swimming

 

MAINTENANCE

*Use the recommended after-care products such as the sulfate free WNt Shampoo

*Avoid excessive washing as this will diminish results faster

*Let hair air dry naturally & avoid excessive tension or backcombing when brushing

HAIR SMOOTHING CONSULTATIONS 

To book a Brazilian Blow Dry Hair Smoothing treatment, please call Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044.

↕ Got A Question? Check Out Some Of Our FAQ's ↕

Brazilian Blow Dry – FAQ’s

Do your central London hair salons offer Brazilian blow drys for coloured hair?

«

Absolutely, we can apply the treatment on highlighted & coloured hair, indeed it could prolong the vibrancy of the colour as it seals the cuticles, locking in your tones for longer. for example, if you want a Brazilian Blow Dry and a hair colour, highlights, balayage or ombre at the same time we recommend we do the Brazilian first as the colour will still be developing whilst in the salon.

What other names is Brazilian Blow Dry known by?

«

There are many services that are very similar or identical to the Brazilian Blow Dry. These include the Keratin Treatment, Brazilian Blow Out, Japanese Straightening, Hair Smoothing, Keratin Cure.

Are hair smoothing treatments at Gusto hair salons in London's West End permanent?

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The treatment is not permanent and is principally used as an anti-frizz, shine infusing solution that can last upwards of three to four months when cared for correctly.

Can the Brazilian Blow Dry be done on any length of hair?

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It can! The Brazilian Blow Dry works all types of hair length. Lengths range from men’s short hair to waist length. It’s perfect for those with any hair length who want less maintenance and slick and shiny as heck hair.

Can I buy Brazilian Blow dry aftercare products at Gusto Hairdressing?

«

We use the innovative Inoar Treatment which allows you to wash your hair just hours after your Brazilian Blow Dry treatment. However, we would recommend against using styling products for 12 hours. To prolong the efficacy, we strongly advise you to use sulphate and paraben free shampoo. We highly recommend you use WNt Shampoo and Conditioner which is specially formulated as a Brazilian Blow Dry aftercare. You can purchase all your professional haircare products online here.

How often should I book a Brazilan blow dry at Gusto hair salons in Central London?

«

The Brazilian blow dry should last around three months however it can last longer if you maintain good home care etiquette, i.e. using sulphate free shampoo, avoiding sea water. It can also depend on your natural hair constitution and texture.

How much does the Brazilian Blow Dry cost?

«

The Brazilian blow dry price is highly dependent on your hair length as the chemicals used to eliminate frizz can prove costly. Your Gusto keratin expert will be able to give you a more detailed figure during your hair smoothing consultation.

Salon Review
Very happy with a brazilian blow dry, balayage, colour and cut from Virginia ! This was a bit of a hair marathon project, but felt very well cared for by Virginia. She takes the time to listen to what you want, as well as sharing her expertise on what will best suit your hair and skin tone. I wanted a deep red rose and gold colour and she was able to artistically, create exactly what I had in mind ! A truly transformative experience 🙂 Many thanks again Virginia x
Salon Review
The staff was extremely friendly, helpful, and patient with me in terms of suggesting what I could do with my hair since I wasn't sure. Had a Brazilian blow dry as well which had an amazing result. Will definitely visit again. Kudos to Mirto and Melania for the great service!
Salon Review
I had a fantastic Brazilian blow dry with Olympia today - not only she is a grar hairdresser but also very sweet and friendly which made the 2.5h treatment experience much more pleasant. I will definitely come back!
Salon Review
Michael did my brazilian blow dry and he did an incredible job with my hair. He is a truly skilled and professional hair stylist. Highly recommended.
Salon Review
Just had Brazilian blowout done by the gorgeous Maria. I love it! She's amazing, I don't usually trust anyone with my hair other than my hairdresser who is in Australia, but did my research and Gusto def lives up to its reviews. Thanks Maria you did an amazing job