The Pros and Cons of Brazilian Blow Dry on Bleached Hair

A Detailed Analysis

When it comes to hair care, the Brazilian Blow Dry has become a buzzword, especially among those with bleached hair. This treatment, known for its transformative effects, comes with its own set of advantages and drawbacks when applied to bleached hair. This article delves into the nitty-gritty of Brazilian Blow Dry on bleached hair, offering an in-depth analysis of its pros and cons.

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Pros of Brazilian Blow Dry on Bleached Hair

Enhanced Smoothness and Shine

  • Reduction of Frizz: The Brazilian Blow Dry significantly tames frizz, a common issue with bleached hair.
  • Improved Shine: The treatment adds a noticeable sheen, making bleached hair look healthier and more vibrant.

Strengthening and Protection

  • Protein Infusion: Bleached hair, often weakened by chemical processes, benefits from the keratin and other proteins in the treatment, which help reinforce the hair's structure.

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  • Cuticle Sealing: The heat application during the process helps seal the hair cuticles, protecting them from environmental damage.

Improved Manageability

  • Ease of Styling: Post-treatment, hair becomes more manageable, reducing styling time and effort.
  • Long-lasting Results: The effects can last several months, depending on hair type and maintenance routine.

Cons of Brazilian Blow Dry on Bleached Hair

Risk of Damage

  • Over-processing Concerns: Bleached hair is more susceptible to damage. The additional heat and chemicals from a Brazilian Blow Dry could exacerbate this.
  • Potential for Breakage: If not done correctly, the treatment can lead to increased brittleness and breakage.

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 This deep dive explores the kinds of damage a Brazilian Blowout can potentially inflict on bleached hair.

Understanding Bleached Hair

Before delving into the effects of a Brazilian Blowout, it's crucial to understand the nature of bleached hair:

  • Structural Weakness: Bleaching involves a chemical process that breaks down natural hair pigments, leading to a weakened hair structure.
  • Increased Porosity: Bleached hair becomes more porous, making it prone to moisture loss and further damage.

Potential Damages from Brazilian Blowout on Bleached Hair

1. Over-Processing

  • Cumulative Damage: Bleached hair has already undergone significant chemical processing. Adding a Brazilian Blow Dry, which involves further chemical treatment and heat application, can result in over-processing.
  • Resultant Effects: Over-processed hair can become excessively dry, brittle, and prone to breakage.

2. Heat Damage

  • Intense Heat Application: The Brazilian Blow dry requires the use of high heat to seal in the treatment.
  • Vulnerability of Bleached Hair: Already fragile, bleached hair can suffer from heat-induced damage such as split ends and loss of natural moisture.

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3. Chemical Sensitivity

  • Harsh Chemicals: Some Brazilian Blowout formulas contain chemicals like formaldehyde or its derivatives, which can be harsh on any hair type, particularly on bleached hair.
  • Allergic Reactions: Bleached hair, being more porous, might absorb these chemicals more readily, increasing the risk of scalp irritation and allergic reactions.

4. Altered Hair Texture

  • Change in Hair Quality: While the Brazilian Blow Dry aims to improve hair texture, on bleached hair, it can sometimes lead to an unnatural or overly stiff texture, diminishing the natural flow and movement of hair.

5. Moisture Imbalance

  • Dehydration: The treatment can strip natural oils from the hair, leading to dehydration, especially in bleached hair that already struggles with moisture retention.
  • Long-term Dryness: This can result in a persistent dryness that is difficult to reverse.

Mitigating the Risks

While these potential damages can be concerning, there are ways to mitigate the risks:

  • Professional Assessment: Consult with a hair care professional who specialises in both bleaching and Brazilian Blowout treatments.

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  • Test Strands: Conduct a strand test to gauge how your bleached hair will react to the Brazilian Blowout treatment.
  • Customised Treatments: Seek salons that offer customised Brazilian Blowout formulas, tailored to be gentler on bleached hair.

Cost and Maintenance

  • High Initial Cost: The treatment can be expensive, especially in high-end salons.
  • Maintenance Requirements: To maintain the results, specific sulfate-free hair care products are required, which can add to the overall cost.

Making the Right Decision

Given these pros and cons, it's clear that a Brazilian Blow Dry can offer significant benefits for bleached hair, particularly in terms of improved texture and manageability. However, the potential risks, especially concerning hair damage and chemical exposure, cannot be overlooked.

Consultation is Key

  • Professional Assessment: Before deciding on a Brazilian Blow Dry, consult with a hair care professional. They can assess the condition of your bleached hair and recommend the best course of action.
  • Customised Treatment Options: Some salons offer customised treatments tailored to the specific needs of bleached hair, minimising potential damage.

Aftercare Considerations

  • Gentle Hair Care Routine: Post-treatment, adopt a gentle hair care routine to preserve the effects and maintain hair health.
  • Regular Salon Visits: Regular visits to the salon for touch-ups and hair assessments can help mitigate long-term risks.

Conclusion: Weighing the Benefits Against the Risks

In conclusion, while a Brazilian Blow Dry can be an excellent option for those with bleached hair seeking smoother, more manageable locks, it's crucial to carefully weigh the benefits against the potential risks. An informed decision, made in consultation with a hair care professional, can lead to the best possible outcome for your hair's health and appearance.


To book, please call Gusto Hairdressing Salon in Soho on 020 7287 0015 Covent Garden Salon on 020 7836 9163, or Oxford Street Salon on 0207 486 5044. Book online for our Covent Garden Salon, or Oxford Street Salon.

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