Berry-toned beauty has gone from London-girl lip gloss to full-on hair colour. Here's how chocolate cherry, blueberry red and mulled wine are landing in our chairs this summer — and how to pull them off.
Royal Ascot starts 16 June, Wimbledon follows 29 June. London's social season is here. Three event-ready looks our stylists are booking solid for — and how to brief us when you arrive.
Cold, ashy blondes are over. Summer 2026 belongs to buttercream — soft, warm, dimensional blonde that grows out beautifully and stretches your salon visits to twelve weeks or more.
Most salons treat curly hair like an afterthought. Gusto doesn’t. Meet Serena — five years inside the Curly’s Way ecosystem, and the curl authority your hair has been waiting for.
Beach waves had a great run. The texture every hair editor is calling for this summer is bigger, glossier and more sculpted — meet canyon waves, the supermodel wave of 2026.
Glass hair is the headline texture trend of 2026 — pin-straight, mirror-shiny, lit-from-within. Here's why your blow-dry isn't enough, and how we're doing it at Gusto.
Cool, ashy blonde had a long run — buttercream is the warm, buttery shade taking over for summer 2026. Here's why London's blondes are switching, and how to wear it well.
Quiet luxury killed the beach wave. The Rich Girl Blowout took its place — sleek, voluminous, mirror-shine. Here's why London is booking it on repeat.
Soft, lived-in, root-friendly. The soft beige-brown balayage is London's most-asked-for colour — a four-month melt that looks like very good hair without trying.
K18 has the hype, Olaplex has the history — but which actually fixes your hair? An honest, salon-floor take on the two bond-builders everyone is arguing about.
The edgy pixie isn't a haircut, it's a statement. Disconnected, undercut, shaggy or mullet — here are the versions our London stylists are cutting most.
