The Gusto Satisfaction Guarantee
Our Promise To You
Your satisfaction and hair health are our top priorities
We stand behind every cut, colour, and style with confidence
Book in for a complimentary hair colour consultation by calling Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044. You can also book quickly, easily & securely online. Book online Oxford St, book online Covent Garden.
Top Salons in Central London
Soho
Covent Garden
Oxford Street
Wigmore Street
London West End
Central London
Why Clients Trust Gusto
13+ Years
Serving our community with excellence
Award Winning
Recognised for outstanding service
Tens of Thousands +
Clients Trust us with their hair
Certified Experts
Continuous education and training
98% Satisfaction
Client happiness rate
10-Day Adjustment Promise
We promise transparent advice about what's achievable for your hair. If we can't deliver your vision safely, we'll work with you to find beautiful alternatives.
Product Satisfaction
All professional products purchased from us come with a 7-day satisfaction guarantee. If a recommended product doesn't work for your hair, we'll exchange it or provide a full refund.
Damage Prevention Priority
Your hair's health comes first. We'll never compromise the integrity of your hair for a look.
Clear Pricing Promise
No surprises at checkout. We provide clear quotes during consultation and will always inform you before any additional services that may affect your final price.
Professional Aftercare Protocols
First 24 Hours
Avoid washing your hair to let the colour, and hairstyle settle
Use a silk or satin pillowcase to reduce friction
Avoid touching or excessive styling
Keep hair dry and protected from humidity
After 48 Hours
First wash with sulfate-free shampoo and cool water
Apply recommended treatment or mask
Gently towel dry without rubbing
Use heat protectant before any styling
First Week
Establish your new washing routine
Use color-protecting products for colored hair
Apply weekly deep conditioning treatment
Minimize heat styling when possible
Schedule your adjustment appointment if needed
Weeks 2-4
Continue with recommended product routine
Use purple shampoo once weekly for blonde/silver tones
Apply hair oil or serum to ends daily
Protect hair from sun exposure with UV spray
Book your next maintenance appointment
Long-term Maintenance
Regular trims every 6-8 weeks to maintain shape
Color refresh appointments as recommended
Monthly professional treatments for optimal health
Seasonal consultations to adjust routine
Annual hair health assessment