Gusto Soho


Gusto Hairdresssing - Soho, 11 Brewer Street, Soho, London, W1F 0RQ


Gusto Hair Salon in Soho

Gusto Hairdressing in Soho is an award-winning boutique hair salon in one of London’s most eclectic areas. A short walk from Piccadilly and Leicester Square stations, we make every effort to provide a style personally tailored to you, exceeding your expectations with every visit.

Our highly skilled team create dynamic styles and avant-garde haircuts and colours that guarantee you are always at the forefront of fashion. We are experts in precision cutting, classic hair colouring as well as the latest colouring techniques such as balayage, ombre and colour melts.  If you are fed up with your dry frizzy hair, then it may be time to book in for a Brazilian Blow Dry treatment.

Whichever service you require, we promise to deliver five-star customer service and some of the best haircuts & colours in London.  


Gusto Hairdresssing - SohoGusto Hairdresssing - Soho




2 min walk from Piccadilly Underground Station
5 min walk from Leicester Square Underground



Gusto Hairdressing is an award-winning hair salon based in Soho, offering the latest keratin blow dry treatments, hair cuts, hair colour, balayage, and bridal hair, plus, we have a modern & stylish blow dry bar for when you want a professional blow dry that lasts.

Our beauty salon situated in the heart of central London, was formed with the aim to offer superior aesthetic spa services, derived from pathos and medical integrity. We only use the highest quality products, brands and equipment available in the industry, and our Aestheticians and Medical Professionals are all highly qualified and extensively qualified.

Our positioning just yards from Piccadilly Circus and Leicester Square Station offers convenience within the hustle and bustle of Central London. Walk in appointments are available and we are open till late.

Discover the allure of late night hair appointments in bustling London, where urban chic meets self-indulgence. Unwind at Gusto Hairdressing as we cater to your nocturnal hair transformations until 9pm.

Gold-standard for anyone looking for blonde highlights in Central London!

Lynnette wanted to refresh her highlights and was delighted with the results after her appointment at Gusto Hairdressing: "First and foremost, Emile is the gold-standard for anyone looking for blonde highlights in London. As someone who is always looking for bright, cool, blonde highlights, I stopped looking when I found Emile. He’s a top-tier stylist and took the time to understand what I really wanted when sitting down for our hair consultation. Don’t hesitate!"

Favourite Salon in Soho

Parker adds: "My all time favourite salon, very professional stylist. If you are looking for unique style and crazy colour, Olimpia is the right person you are looking for!"

Best hairdresser in London!

Helena loved her hair cut & finish at Gusto Salon Soho: "Best hairdresser in London, thank you so much Olympia! After moving to London I wanted to go from my natural caramel to a natural-looking red. Olympia understood exactly what I wanted and put in copper highlights just like my natural ones."

Salon Review
Aleata Alstad-Calkins
Amazing salon!! I tried a different place for years but then stuck with this one - five or six years now! excellent for highlights, a stylish cut and a fun atmosphere with great tunes!
Salon Review
Marine Augé
I had a fantastic Brazilian blow dry with Olympia today - not only she is a grar hairdresser but also very sweet and friendly which made the 2.5h treatment experience much more pleasant. I will definitely come back!
Salon Review
Hannah Cook
Emilio was absolutely fantastic, I couldn't recommend him enough. I absolutely love the balayage that he did on my hair, as well as the cut, and I can't fault his excellent customer service, obvious skills and experience and his professional manner. I'll definitely be back, thank you so much 🙂

Gusto Hairdressing Soho FAQ’s

Is your Soho salon near Marlybone & Fitzrovia?


Gusto Hairdressing in Soho is an award-winning boutique hair salon a short walk from Canarby Street and Fitzrovia.

Is your hair salon near Piccadilly Circus tube station?


We do indeed. Gusto hair salon in Soho has the following tube stations nearby:

Piccadilly Circus Underground Tube Station (2 min walk)

Leicester Square Underground Tube Station (5 min walk)

Tottenham Court Road Underground Tube Station

Oxford Circus Underground Tube Station


Are you an award winning boutique salon in Soho?


Gusto Hairdressing in Soho is an award-winning boutique hair salon in one of London’s most eclectic areas. Whichever service you require, we promise to deliver five-star customer service and some of the best haircuts & colours in London.

Are you a top salon near top London attractions Madame Tussauds?


Our top West End hair salon is located just a short distance from Madame Tussauds. With multiple awards to our name, including Best London Salon, we have become one of the area's most popular salons in Soho.

Are you a hair salon close to Piccadilly Theatre?


We are indeed! Gusto is a hair salon near to Piccadilly Theatre.

Is Gusto hair salon home to the best hair colourists & stylists near Oxford Circus?


We think we are! We have a team of expert hair stylists and colourists located near to Oxford Circus who are waiting to transform your look!