Gusto Now Offers IQ Haircare

Ever found yourself standing in the haircare aisle, overwhelmed by endless promises and pretty bottles, yet still searching for that elusive product that actually delivers? You’re not alone. The modern world of haircare is packed with options, but finding a range that combines salon-level performance, intelligent ingredients, and affordability can feel like searching for a needle in a haystack.

IQ Hair care

That’s why we’re thrilled to announce that Gusto Hairdressing now stocks IQ Haircare—a brand that’s rewriting the rules of professional haircare, one bottle at a time.

The Rise of Intelligent Haircare

Let’s face it: hair has never worked harder. From daily styling and pollution to colour treatments and heat, our locks are constantly under siege. The need for smart, effective solutions has never been greater. Enter IQ Haircare—a range designed for those who want more than just a quick fix. With a multitude products spanning shampoos, conditioners, treatments, mousses, gels, sprays, and pastes, IQ offers a comprehensive toolkit for every hair type and styling need.

But what really sets IQ apart? It’s not just the chic packaging or the scrumptious scent (though both are definite bonuses). It’s the results: hair that looks, feels, and behaves better, all at a price that won’t break the bank.

The Power of Amaranth: Nature’s Secret Weapon

At the heart of IQ Haircare is a rather special ingredient—Amaranth. This ancient plant, sometimes called the “velvet flower,” is a powerhouse for hair health. Amaranth is rich in lysine, a rare amino acid our bodies can’t produce naturally. This means it works overtime to strengthen hair from root to tip, helping to reduce breakage and even combat hair loss.

But the benefits don’t stop there. Amaranth extract is loaded with proteins and squalene, which hydrate and lock in moisture, giving hair a glossier, healthier appearance. Its unique peptides penetrate the hair shaft, adding volume and thickness without weighing hair down. Plus, its smoothing properties help reduce friction and tangling—ideal for anyone battling frizz or fine, brittle strands.

“Amaranth extract is high in lysine, an amino acid that helps protect hair from damage caused by heat, colouring treatments, environmental pollution and brushing.”

Solutions for Every Hair Challenge

Whether you’re dealing with limp locks, colour fade, or frizz, IQ Haircare has a targeted solution:

  • Hydration Heroes: Products like the IQ 10-in-1 Spray deliver hydration, detangle, and protect against environmental stressors—all in one spritz.

  • Strength and Repair: Amaranth-infused shampoos and conditioners reinforce hair structure, making them ideal for those with damaged or chemically treated hair.

  • Styling Staples: From volumising mousses to strong-hold pastes, IQ’s styling range helps you achieve salon-worthy looks at home—without stiffness or residue.

  • Colour Care: The gentle, sulphate- and paraben-free formulas help maintain colour vibrancy and shine, so your salon-fresh hue lasts longer.

Why Salon-Grade Makes a Difference

IQ Haircare isn’t just another high street brand. These products are formulated with the needs of professional stylists in mind—meaning they’re tested in the real world, on real hair, every single day. At Gusto, we’ve seen first-hand how the right products can transform not just the look, but the health and manageability of our clients’ hair.

Our award-winning team is always on the lookout for products that genuinely deliver. IQ Haircare stood out for its balance of performance, affordability, and ingredient integrity. Plus, with no unnecessary marketing fluff or celebrity endorsements, you’re paying for what matters: quality that works.

How to Get the Most from Your IQ Routine

Ready to upgrade your hair game? Here are a few expert tips for making the most of IQ Haircare:

  • Consult with a Pro: Not sure which products suit your hair type or goals? Our stylists are happy to recommend the perfect IQ regimen for you.

  • Layer Smartly: Combine IQ’s hydrating treatments with their styling products for a tailored approach—think leave-in spray before blow-drying, then finish with a lightweight mousse or paste.

  • Keep It Consistent: Like any good routine, consistency is key. Regular use of IQ’s sulphate- and paraben-free formulas can help you achieve and maintain healthier, more resilient hair.

The Gusto Difference

At Gusto Hairdressing, we believe in empowering our clients with the tools and knowledge to keep their hair looking fabulous long after they leave the salon. By introducing IQ Haircare to our shelves, we’re offering you access to a range that’s as intelligent as it is effective—backed by the expertise of our award-winning stylists.

Ready to experience the IQ difference? Whether you’re after a complete hair transformation or just want to upgrade your at-home routine, our team is here to guide you every step of the way.

Ready to get smarter about your haircare? Our award-winning stylists at Gusto Hairdressing are here to help you find your perfect IQ Haircare match. Book your consultation today.