Gusto Hairdressing Wins the 2025 English Hair and Beauty Awards!
London, September 2025 – Gusto Hairdressing is proud to announce that we have been awarded Best Customer Experience at the prestigious 2025 English Hair and Beauty Awards. This recognition celebrates our unwavering commitment to creating extraordinary experiences for every client who walks through our doors.
Beyond Great Hair: The Gusto Philosophy
At Gusto, we've always believed that exceptional hairdressing is about more than technical skill, it's about how we make people feel. This award validates what we've known since day one: when you treat every client interaction as an opportunity to create something memorable, magic happens.
"This award means the world to us because it recognises what we value most—our relationships with our clients," says founder Andre. "We don't just want to give you great hair. We want you to leave feeling like you've had an experience worth telling your friends about."
Most importantly, we want to thank our incredible clients. This award belongs to you as much as it does to us. Your trust, your loyalty, and your willingness to share your Gusto experiences have built something truly special. Every review you've written, every friend you've referred, every time you've chosen us, you've helped create the community that made this recognition possible.
The Most 5-Star Reviews of Any Independent London Salon
With more verified 5-star reviews than any other independent salon of our size in London, Gusto has built its reputation one exceptional experience at a time. Our clients consistently mention the same things: the warm welcome, the thoughtful touches, the genuine care that goes into every appointment.
"We obsess over the details that most people never notice," explains Sara, salon manager at the Oxford Street branch. "From remembering how you take your coffee to following up after a big event you mentioned weeks ago, these small gestures create the feeling that you're not just another appointment in our books."
What Makes Us Different
Our approach might seem unconventional in an industry often focused solely on speed and volume. We've chosen a different path, one where taking an extra five minutes to truly understand what a client wants isn't seen as inefficient, but as essential.
We believe in going beyond what's expected. If a client mentions they're heading straight to a job interview, we'll add a complimentary styling touch-up. When someone's running late because of childcare, we adjust without making them feel guilty. These aren't marketing tactics; they're simply how we believe people deserve to be treated.
"The award recognises something we practice every single day," notes one of our senior stylists. "Creating moments that surprise and delight doesn't require a massive budget, it requires paying attention and genuinely caring."
Looking Forward
This award isn't a finish line, it's validation that we're on the right path and motivation to raise our standards even higher. We're committed to continuing to innovate in how we serve our community, train our team, and create experiences that exceed expectations.
"Every single person on our team contributed to this win," our founder emphasises. "From our reception team to our stylists to everyone behind the scenes, this is a collective achievement that reflects our shared values."
We'd also like to extend our sincere gratitude to Creative Oceanic for organising the English Hair and Beauty Awards. Their dedication to recognising excellence in our industry creates opportunities for salons like ours to be celebrated and motivates us all to continue raising standards. Thank you for championing the best in British hair and beauty.
Experience the Difference
We invite both longtime clients and those new to Gusto to discover what award-winning customer experience feels like. Book your appointment at gustohair.com and become part of the story that's earning us recognition across London's beauty industry.
Because at Gusto, we don't just style hair - we create experiences worth celebrating.