Why Gusto Hairdressing is Oxford Street and Covent Garden's Premier Styling Destination

At Gusto Hairdressing, we've built something extraordinary in London's most competitive hair scene. With nearly 1,000 Google reviews maintaining a stellar 4.6-star rating, and over 10,000 total online reviews  we've earned our reputation as the capital's most trusted styling destination through measurable achievements, industry recognition, and unwavering commitment to client satisfaction.

Recent Award-Winning Excellence

We're immensely proud to have won Best Customer Experience at the prestigious 2025 English Hair and Beauty Awards. This recognition validates our core philosophy that exceptional hairdressing goes beyond technical skill - it's about creating an unforgettable experience for every client who walks through our doors.

Our award cabinet also includes Best London Salon Central, HBA Top 5 UK Salon, and the London Hair and Beauty Awards Best Team Service. These industry accolades represent peer recognition of our standards, innovation, and client care across our three central London locations.

Three Strategic Locations, One Exceptional Experience

Our salons in Covent Garden (224 Shaftesbury Avenue), and Oxford Street (110 Wigmore Street) serve the heart of London's style-conscious community. Each location offers the same award-winning standards whilst embracing the unique character of its neighbourhood.

Our Oxford Street salon opened during challenging times, demonstrating our confidence in both our services and London's enduring love affair with professional hairdressing. As owner Andre Johnson noted: "Getting your hair done will always be a destination" - and we've created destinations worthy of London's discerning clientele.

Colour Expertise That Sets Us Apart

We're renowned for our hair colour work, including sensational balayage and beautiful highlights. Our Creative Director, Emile G, is a Wella Master Colour Expert with a reputation that precedes him throughout London's hair scene.

Meet our exceptional colourists: Snezhe, a true maestra with over two decades of experience, specialises in bold balayage creations and seamless root melts. Denise, our Chromatic Queen with 20 years behind the chair, excels in electrifying shades and ombre techniques. Each brings unique expertise to create multidimensional hues that dance with the light.

Cutting-Edge Styling Philosophy

Our approach combines avant-garde haircuts with wearable, lifestyle-appropriate styling. Yiannis, known as our resident hair engineer, brings 15 years of editorial experience and mastery of the Parisian Dessange technique. Lisa, texture queen, specialises in beachy waves and textured layers that create effortless, lived-in looks.

We believe hairdressing is storytelling - helping clients express their personality through hair that feels authentically them. Whether creating dynamic styles that guarantee fashion-forward results or providing maintenance cuts, every service reflects our commitment to individual expression.

Personalised Service Excellence

Our personalised consultations ensure each client's needs and desires are thoroughly understood before any service begins. We provide expert advice on achieving desired results through comprehensive colour consultations and styling recommendations tailored to individual lifestyles.

Our multilingual team speaks English, French, Italian, Spanish, and Arabic, ensuring comfortable communication for London's diverse clientele. This accessibility extends to our welcoming atmosphere that makes first-time visitors feel immediately at ease.

Comprehensive Service Range

From precision haircuts and complete restyles to bold fashion colours and freehand balayage, we offer the full spectrum of professional hair services. Our specialised treatments include Brazilian Blow Dry, Keratin treatments, and bridal services, alongside comprehensive barber and men's hair services.

We maintain extensive operating hours - typically 9am-9pm - ensuring accessibility for busy London lifestyles. Complimentary beverages and our relaxed, inviting ambiance create an experience that goes beyond mere hairdressing.

Client Testimonials That Speak Volumes

Recent client feedback highlights our strengths: "Super happy with my haircut! I got curtain bangs and lots of layers from Samera who did a great job. Super affordable and great place". Another client praised: "The receptionist was lovely and very welcoming, my hairstylist was Rosa... very happy with my colour and cut. I will be back".

Celebrity life coach Sloan Sheridan-Williams captured our philosophy perfectly: "A good hairdresser knows hair. A great hairdresser knows their craft. An extraordinary hairdresser knows the person and matches the finished result to their client's needs not just their wants".

Innovation Meets Accessibility

We've rewritten the rule book for high-end London hair salons by delivering the very best haircuts, hairstyles & hair colours in London at no-nonsense prices. This philosophy of premium quality at fair pricing has made us accessible to London's diverse population whilst maintaining uncompromising standards.

Our personalised aftercare advice and maintenance ensures clients look glamorous long after leaving the salon. We carefully select premium beauty products for home maintenance, extending the life and beauty of every service.

Ready to experience award-winning styling that puts your needs first? Our expert team combines technical mastery with genuine care to create looks that reflect your unique personality and lifestyle. Book your consultation today and discover why thousands of satisfied clients trust Gusto Hairdressing with their hair.