Why Is Your Hair So Dry?

Combating Parched Locks: Getting to the Root of Dry Hair Woes

Limp, brittle, unmanageable hair plaguing your daily routine? You're not alone. Many suffer from perplexing dryness despite diligent conditioning efforts. Read on to uncover common culprits and customised solutions to restore your hair's health, moisture and vibrancy.

 why is my hair so dry

Key Causes of Dry Hair

Getting to the root of the issue requires examining your unique habits, environment and biology:

  • Harsh shampoos - Sulfate-heavy cleansers strip away protective oils leaving hair parched.
  • Over-washing - Excessive shampooing dries hair by removing too much moisture and sebum.
  • Heat tools - Heat styling without protectants evaporates water in the hair cuticle leading to crispy, damaged texture.
  • Chlorine & salt - Swimming in pools or ocean often results in dry, tangly hair due to chemical/mineral content.
  • Sun & pollution - UV rays and environmental toxins degrade the cuticle protective layer causing moisture leak.
  • Insufficient conditioning - Not properly hydrating and nourishing strands leaves hair thirsty and brittle.
  • Nutrient deficiencies - Inadequate protein, vitamins and minerals in diet can manifest in weak, parched hair.
  • Medical conditions - Issues like thyroid disorders may also trigger excess dryness.

Getting to know your hair's unique needs takes some sleuthing. But pays off with the right solutions.

Customising Your Approach

 why is my hair so dry

With the likely culprit identified, create a personalised regimen:

  • Gentler shampoo - Opt for sulfate-free cleansers that won't strip away natural oils.
  • Condition, condition, condition - Hydrate parched strands with masks and leave-in conditioners.
  • Limit heat - Let hair air dry when possible and use protectants when heat styling.
  • Rinse cold - Cold water helps seal in moisture better than hot water.
  • Humidify - Use appliances and steamy showers to add moisture to the air preventing water evaporating from hair.
  • Supplement diet - Increase healthy fats, vitamins/minerals shown to enhance hair hydration.
  • Scalp massages - Improves circulation so scalp nutrients better reach hair follicles.
  • Explore remedies - Try oils, leave-ins and shampoos with natural humectants.

WNt London - A Savior for Dry, Damaged Hair

WNt London offers a premium line of haircare products specifically formulated to nourish and hydrate dry, damaged hair. Their star products are the WNt London Shampoo and WNt London Conditioner.

 why is my hair so dry

Key Benefits

The WNt London shampoo and conditioner provide multiple benefits that make them ideal for dry hair.

  • Sulfate-free formulas are gentle and non-drying
  • Packed with nourishing botanical oils like argan, olive, almond and macadamia
  • Deeply hydrating to replenish moisture levels
  • Protect hair from environmental damage
  • Help prolong results of salon treatments like keratin
  • Leave hair silky, smooth and frizz-free

Powerful Ingredients

The WNt London products feature a range of ingredients that intensively moisturise dehydrated hair.

  • Argan oil - Rich in fatty acids and vitamin E to hydrate hair and add shine
  • Macadamia oil - Smooths and softens hair while reducing frizz
  • Aloe vera - Soothes the scalp and hydrates strands with vitamins and minerals
  • Panthenol - B5 provitamin that penetrates and strengthens hair
  • Green tea extract - Contains antioxidants that protect hair from damage

Together these ingredients infuse dry, brittle hair with nourishing moisture for noticeably improved texture and manageability. With some diligent detective work and care, you can restore moisture balance and get your mane back to majestic luster.


To book, please call Gusto Hairdressing Salon in Soho on 020 7287 0015 Covent Garden Salon on 020 7836 9163, or Oxford Street Salon on 0207 486 5044. Book online for our Covent Garden Salon, or Oxford Street Salon.

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