Soho: A Love Letter

Ah, Soho! The name alone brings to mind a vivid array of colours, sounds, and smells. The sheer vibrancy of this London neighbourhood is simply unmatched, and for those who have been lucky enough to spend time in its winding streets, it is truly impossible not to fall in love.

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Soho: A Storied Past

Soho's past is one that is rich in history, and a reflection of London's long and storied past. From its earliest days as a royal hunting ground to its current status as the centre of the city's creative community, Soho has seen it all.

For centuries, Soho was a hub of entertainment and culture, and the neighbourhood's many theatres and music halls drew crowds from all over the city. The 20th century saw Soho become a hotspot for the film and music industries, with some of the most iconic British bands and filmmakers getting their start in the area.

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A Culture Unmatched

Soho is a neighbourhood that is alive with culture, and it is this vibrant energy that has captured the hearts of so many. From the stunning street art that adorns the walls to the world-class restaurants and boutiques that dot the area, Soho is a place that is constantly pushing the boundaries of what is possible creatively.

But it's not just the cultural institutions that make Soho so special. It's the people themselves. Soho is a neighbourhood that has always attracted those who are unashamedly themselves, and it is this sense of individuality that has helped shape the area's unique culture.

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 Fashion-Forward and Unapologetic

When it comes to fashion, there is simply no neighbourhood in London that can match Soho's fashion-forward vibe.

It's a place where people are free to express themselves in whatever way they choose, and this is reflected in the unique and daring fashion choices that can be seen on every street corner.

Soho is also home to some of the best hair in Europe (yes let alone the UK in my opinion!), and it is here that new trends in hair are born. From the days of Twiggy and the original pixie cut to the current men’s drop cut fade, Soho has always been at the forefront of hair trends galore!


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Soho is a neighbourhood that is simply unmatched in its beauty, culture, and fashion-forward attitude. While the area has undergone significant changes in recent years, it has managed to maintain its bohemian spirit, and it continues to attract a diverse and eclectic group of people from all over the world.

From the stunning street art to the very best of global cuisine to sublime new fashion and mane statements, Soho is a place that is constantly pushing the boundaries, and keeps it firmly at number one when it comes to keeping Britannia cool. And while its property prices may be beyond the pale, for those who have fallen in love with this unique and vibrant neighbourhood, there is simply no other place in the UK that can match its energy and charm.

Best hairdressing salons near me


Covent Garden

Oxford Street

Wigmore Street

London West End

Central London


Visit Gusto Hair Salons, London's West End

As it turns out, Soho really does rule. So next time you find yourself in central London and feeling a shopping spree coming on, make sure to swing by for your hair glow up!

Book Gusto Soho Hair Salon on 020 7287 0015, Covent Garden Hair Salon on 020 7836 9163, or Oxford Street Hair Salon on 0207 486 5044, or book securely online.