How To Make Your Hair Colour Last

Longer Lasting Hair Colour At Gusto Hairdressing Salons in Soho, Covent Garden & Oxford Street

As the hair colour experts in London's West End, we have lots of top tips and advice on how to make your hair colour stay looking fresh and vibrant for longer.

We love creating gorgeous hair colours for you which is part of the reason we are considered such good hairdressers in Central London. With our helpful hints and hacks, you'll be able to keep your beautiful hair colour vibrant for longer! When you choose Gusto Hairdressing you can expect a warm welcome, a detailed consultation, and expert guidance every step of the way. We'll work closely with you to design a colour combination that suits your style and enhances your natural beauty. 

The proof is in our reviews... We have the best salon reviews from happy clients that have loved the hair cuts, styles and hair colours we have created for them.

Best hairdressers for hair colour near me


Covent Garden

Oxford Street

Wigmore Street

London West End

Central London

Use A Professional Colour Shampoo & Conditioner

Using professional hair care products and treatments for dyed hair will help lock in colour and resist fading to preserve its vibrancy long after you leave the salon. Chat with your Gusto stylist who will happily recommend the most suitable shampoo, conditioner & styling products for your hair type.

It's important to keep coloured hair moisturised by having regular deep conditioning hair treatments. This will prevent it from looking dull and drab. When your hair is properly moisturised, it will make your hair colour look fresh and healthy, improve shine and help the hair colour to last longer! 

We highly recommend Olaplex in salon treatments and take home products.  Each specially formulated Olaplex product packs a real punch allowing tired, lacklustre locks to shine bold and bright once again. Olaplex’s patented bond-building chemistry works to rebuild hair from the inside out, repair broken bonds and hydrate the hair.  

Reduce How Often You Wash Your Hair

The expert stylists at Gusto salons in Soho, Oxford St & Covent Garden, recommend you reduce how often you wash your hair. Try washing your locks just 2-3 times a week to avoid colour fade and stripping the hair of natural oils. 

When washing your hair, focus on shampooing the roots rather than the mid-lengths to the ends of your hair. The root is where the sediment build-up happens which causes hair to look greasy. If you wash the mid-lengths to the tips of your hair too much then you will strip the hair colour away. Shampoo your roots and then apply conditioner to the mid-lengths to ends of your hair for longer-lasting hair colour.

Turn Down The Heat!

Hot water can reduce the vibrancy of your hair colour as hot water opens the hair cuticle and releases the colour. To protect your hair colour try washing your hair at room temperature and blast your hair with cold water after shampooing and conditioning to seal the cuticle and lock in your hair colour.

If you have to use heated styling tools such as tongs, straighteners or a curling wand, turn the temperature down if possible and make sure to use a heat protectant spray if you want your fresh new hair colour to last! 

Hair Colour Inspo

If you're unsure what hair colour will suit you or would like to know more about the different colouring techniques available at our West London salons, please book a consultation with our hair colour specialists who will be happy to help. you can also visit our Instagram page which is packed full of hair ideas and the latest colouring techniques and trends.

Whether you're looking to make a bold change with a vibrant and eye-catching shade or simply want to update your look with a stunning new hue, our team can provide you with endless inspiration and options. So why wait? Book an appointment online today using the links below. We pride ourselves on our artistic vision, technical expertise, and commitment to personalized service, ensuring that every client leaves our salon looking and feeling fabulous.