
Your Balayage Salon in 2025: Bespoke, Bold, and Effortlessly Modern
Balayage remains the defining hair colour trend of 2025, evolving with new techniques and creative flair to suit every personality and hair type.
This year, the focus is on individuality, seamless blends, and a spectrum of shades-from sunlit blondes to smoky brunettes, playful pastels, and rich coppers. The artistry of freehand balayage is more dynamic and personalised than ever, making it the go-to choice for those seeking a fresh, low-maintenance look that grows out beautifully.
What’s Trending in 2025:
Reverse Balayage: Adding depth with darker tones for a shadowy, dimensional effect-ideal for softening bright blondes or enriching brunettes.
Colour Blocking: Statement streaks of bold or pastel hues, artfully blended into a balayage base for maximum visual impact.
Feather-Light Tips: Subtle, barely-there lightening at the ends for a minimalist, polished finish.
Sunlit Blonde & Caramel Drizzle: Warm, honeyed highlights and caramel tones for a sun-kissed, radiant glow.
Ashy & Mushroom Browns: Cool, sophisticated shades for a modern, understated look.
Copper & Auburn Blends: Fiery reds and coppers for those who want bold, wearable colour.
Pastel Balayage: Soft lavender, peach, and mint for a whimsical, fashion-forward edge.
Why Choose Gusto Hairdressing for Balayage in London?
Award-Winning Expertise: Gusto’s colourists are recognised for their creative mastery, precision, and trendsetting techniques, consistently delivering bespoke balayage tailored to your features and style.
Personalised Consultations: Every appointment begins with an in-depth consultation, ensuring your balayage is uniquely suited to your complexion, lifestyle, and hair goals.
Creative Innovation: The team thrives on pushing boundaries, offering everything from classic, natural blends to avant-garde colour melts and bold ombrés.
Low-Maintenance, High-Impact: Gusto’s balayage grows out gracefully, reducing salon visits while keeping your look fresh and dimensional.
Luxurious Experience: Enjoy a welcoming atmosphere, complimentary refreshments, and attentive aftercare advice to keep your colour vibrant between visits.
Ready to Transform Your Look?
Whether you’re after the latest sunlit blonde, a dramatic high-contrast ombré, or a bespoke pastel creation, Gusto Hairdressing’s West End salons are at the forefront of balayage artistry in London. Book your personalised consultation and discover why clients return season after season for the newest trends and flawless results.
Balayage in 2025 is all about you-your style, your story, your signature colour.
Book in for a complimentary hair colour consultation by calling Covent Garden on 020 7836 9163 or Oxford Street on 0207 486 5044. You can also book quickly, easily & securely online.
Find out all you need to know about balayage in our handy guide.
The Best Balayage Hairdressers In London
Soho
Covent Garden
Oxford Street
Wigmore Street
London West End
Central London
PREP NEEDED
*Avoid washing hair for 24-48 hours & heat styling for 2-3 days before your appointment
*Schedule a trim if needed a few days before your balayage to get rid of any split ends & keep ends healthy for lightening
*Let your colourist know if you have colour treated your hair & about any concerns ahead of time. With the right prep, you'll have beautiful, natural-looking highlighted hair!
APPOINTMENT TIME
*Short hair: 1.5-2 hours
*Medium shoulder length hair: 2-2.5 hours
*Long mid-back length hair: 2.5-3+ hours
*Lightening very dark hair will require more time for pre-lightening. A true hand-painted balayage takes longer than using foils
*Be prepared for an extended salon visit, if you have long or thick hair
MAINTENANCE
*Use a sulfate-free shampoo & conditioner for colour-treated hair
*Protect hair from chlorine & salt water which can oxidise balayage highlights
*Limit use of hot tools like curling and flat irons as heat damage can make highlights brassier
*Schedule a toner refresh for around 6-8 weeks & schedule to see your colourist every 10-12 weeks to refresh your balayage and reglaze your roots

WHAT IS BALAYAGE?
Say it after me... Bal-Aye-Ahhrj.
Yes, we're talking about the most popular hair colour in London right now - balayage. And if you want to be a balayage babe, it's time to visit Gusto, the best balayage hairdressers in Central London.
So what exactly is balayage? This low-maintenance hair colour is usually hand-painted in vertical sections throughout your hair, leaving your base colour at the roots and mid-lengths, growing lighter towards the ends. Often we create a sun-kissed blonde balayage, but we can also rustle up just about any colour including red balayage, caramel balayage shades and fashion balayage looks.
Balayage is also a great face contouring technique. We can add lighter colours where more width is needed and darker shades to give the impression of a narrower face! So let us bring a little bit of balayage magic into your lives and book your balayage appointment at Gusto today!

BLONDE BALAYAGE
Balayage can be created on any hair colour base but the most popular shades has to be blonde balayage and iced latte shades at Gusto Hair Salons in London. This is the most asked-for balayage colour around because it gives a natural-looking sun-kissed hair colour that looks, quite simply, stunning!
Our balayage specialists in Central London may use two or three different blonde shades to create your beautiful blonde balayage. We will suggest hair colours that work with your base hair colour, skin tone and eye colour because we know you'll want a balayage that really makes your features 'come alive'.
So, which blonde hair colours can we create here at Gusto Hairdressing? We have a dazzling array of blonde hair colours including honey blonde, ash blondes, platinum blondes and strawberry blondes!

BALAYAGE OR OMBRE?
Balayage, ombré, root stretch, foilayage, babylights, reverse balayage, strobing, melting, smudging. Confused? Knowing what to ask for when you fancy a new hair colour can be daunting, but do not fear - our London balayage experts are here to help!
The names above are all different 'takes' on balayage. For a dramatic look, consider an ombré hair colour effect where we create a two-tone look with contrasting colours; or a colour melt where the hair colours literally look as if they have melted into one another. If subtlety's your aim, we can add some super fine babylights throughout your hair.
Your best option if you want a gorgeous new balayage hair colour is to book a complimentary colour consultation at one of our Gusto Hair Salons in Soho or Covent Garden in Central London.
Show us some pictures of looks you like and let us explain everything before you make your decision.

LOOKBOOK #1: RED BALAYAGE
Another popular balayage look is red balayage at Gusto Hair Salons in Covent Garden & Soho. If you have a darker base colour, we can pep it up with some delicious red balayage tones.
Again, talk to your Gusto balayage colour expert about the look you desire. You might fancy a full balayage with subtle red colours painted throughout your hair, or perhaps you'd prefer a reverse balayage - it's up to you!
We can recommend the perfect red hair colours to suit you, taking into account your eye colour, skin tone and unique sense of style. Bright fashion red hair colours and deep plum and auburn shades look wonderful on darker hair colours, and the look you choose can be subtle, bold or somewhere in-between!

LOOKBOOK #2: BALAYAGE FOR BRUNETTES
Does your barnet need some TLC? If your brunette hair colour needs a helping hand, we can create the beautiful sun-kissed hair colour you've been hankering after.
Our hair colour experts at Gusto can lift your hair colour by scattering some bespoke balayage highlights. Brunettes look fabulous with red or caramel hair colours which can be added to sections where your hair catches the light to show off your beautiful new balayage effect.
With balayage, you will hardly notice any regrowth line when your hair grows, making brunette balayage the most low-maintenance hair colour around. We're also pretty sure your new look will have your friends asking 'who's your hairdresser?' so please make sure you recommend us to your friends. We all need a little extra love, caring and sharing right now. Thank you!

LOOKBOOK #3: FACE-FRAMING BALAYAGE
Not sure whether you are ready to go for a complete balayage look? Then it's time to flirt with a face-framing hair colour from Gusto Hairdressers in London's Soho & Covent Garden.
Whether you decide to go all retro with chunky face-framing highlights a la Ginger Spice circa 1997, or you desire subtle blonde face-framing highlights, we reckon this is one hair colour trend that is here to stay. Even better, you can choose just about any colour under the rainbow as we can create brightening face-framing highlights in all colours and on all hair bases.
We can help to contour your facial features with the right hairstyle and hair colour. Adding lighter colours can make a narrow face look a little wider, and adding darker shades can give the impression of a slimmer face.
BALAYAGE PRICES
Many salons philosophies for balayage prices depend on the length and thickness of your hair, as well as the experience of the colourist.
BALAYAGE APPOINTMENTS AT GUSTO HAIR SALONS IN CENTRAL LONDON
Fancy balayage? You've come to the right place. Book in for a hair colour consultation or appointment by calling Gusto Hairdressing Soho on 020 7287 0015 or Gusto Hairdressing Covent Garden on 020 7836 9163 or Gusto Hairdressing Oxford street on 0207 486 5044.
Frequently Asked Questions, Balayage Hair Colour at Gusto Hair Salons, Central London
I Want A Complete New Look – Can I Have Balayage?
«Of course! Balayage is popular for blondes and brunettes but even shades such as red or even grey hair can benefit from a balayage!
Can You Help Me Correct A Home Balayage Kit That Has Gone Wrong?
«Have you had a questionable colour experience or your roots need sorting out ASAP? Fear not! The balayage is able to transform your hair wholesale from the roots to the ends.
Gusto hair salons in London is home to an experienced team of colour correction specialists and will identify the areas of your hair that need attention. They will talk you through the process needed in order to correct your home balayage hair colour and most importantly, bring it back to a beautiful condition!
Can Balayage Be Done On Any Length Hair?
«YES! The balayage colouring technique can be applied to any hair length effectively. However, it is most striking on medium to longer length hair. Not only does the balayage create sweeping natural looking tones, but it also creates the illusion of thick luscious hair, as the technique is magnified top to bottom, giving your hair more "protrusion" and more of a multifaceted layered colour burst!
How Do I Look After My Balayage Colour at Home?
«The great thing about the balayage, in contrast to other colour techniques, is that it's longer lasting, thanks to its already natural freehand effects. Nonetheless, it is always crucial you maintain the vibrancy of your gorgeous new colour. We recommend anti-stripping shampoos and conditioners such as Reflection Bain Chromatique Shampoo and Conditioner and the WNt London Shampoo and Conditioner. Both protect your hair without affecting the viciousness of your tones!
What Other Names Is Balayage Known As?
«Balayage has become an umbrella term for many new & creative hair colouring techniques. These can include; Money Piece Colour, Face Frame Balayage, Reverse Balayage, Instagram Balayage, Colour Contouring, Root Melts & Root Smudge to name but a few!
How Often Should I Book a Balayage Appointment at Gusto Hair Salons?
«One of the great things about the balayage hair colour technique is that you don't have to visit the salon so often between colour appointments. We would recommend booking your appointment between 8 and 12 weeks with a toning visit to keep your colour looking fresh.
How Much Does Balayage Cost?
«Balayage, Ombre & creative colour services vary depending on the exact look you are after. Your Gusto Colour expert will be able to give you a more detailed figure at your hair colour consultation.